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B2B CX – Strategy & Business Alignment

ECXO

Action Point: Develop a CX vision that directly ties into financial and operational goals (e.g., Action Point: Present CX metrics alongside financial indicators to show the business case for improving customer experience. Identify which customer touchpoints are most critical to revenue generation, retention, and operational efficiency.

B2B 310
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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

Advanced data analysis, such as behavioural analytics and sentiment analysis, also provides a quantitative view of client preferences and emotional responses, helping to anticipate issues before they arise and to personalize interactions at every touchpoint.

B2B 516
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Customer Experience in Banking: A Guide to Improve Trust & Satisfaction

InMoment XI

It’s no longer enough for banks and credit unions to simply provide financial services. Needless to say, providing a memorable customer experience in banking should be a top priority for all financial institutions. Importance of Customer Experience in Banking We are currently living through times of financial worry.

Banking 195
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How Prepared Are Financial Firms Feeling for Consumer Duty?

InMoment XI

In our recent virtual panel discussion, we explored how different financial firms are embracing the Consumer Duty Act and identified areas where most of their resources have been designated.

Consumers 369
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Good, Better, Best: Three Ways to Calculate the ROI of CX Initiatives

Speaker: John Joba and David Robbins

In this webinar, we will equip you with three models that can be implemented at any stage of CX maturity to link program spend directly to your organizations key financial outcomes: Leverage external information and analyze “back of the envelope” calculations when financial data such as customer spend is in short supply.

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The Power of CX Experimentation: Turning Insights into Actionable Success

eglobalis

By testing different journey scenarios and touchpoints, businesses can gain a clearer understanding of the actual customer paths. This enables companies to optimize touchpoints, reduce friction, and enhance the overall customer experience.

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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

For instance, Oracle uses its Oracle CX Unity platform to unify customer data across touchpoints , enabling businesses to create personalized experiences at scale. For example, a financial services client of Salesforce increased customer engagement by 25% by optimizing its journey maps using AI insights.

B2B 387