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For example, using Amazon for its convenient one-click checkout feature creates an experience of what easy looks and feels like, becoming a kind of de facto standard that customers could use, whether subconsciously or entirely consciously, as a gauge during their onlineexperience with your organization.
In order to improve retention rates, it is important to track customer satisfaction rates with metrics such as Customer Satisfaction (CSAT), Net Promoter Score (NPS), FirstCallResolution (FCR), Customer Effort Score (CES) and others at important points along the customer journey. Overall, a well-oiled digital machine.
What aspects of the customer experience are most important to our organisation? Should we focus on retail experience, onlineexperience, or call centre experience? An example of this customisation can be seen using first-callresolution (FCR). Industry Story – Strategy.
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