Why Product Led Growth is a Customer Success Responsibility
As the eyes and ears of an organization, Customer Success can drive acquisition, expansion, and retention. But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable.
Customer success should be leading the Product Led Growth (PLG) initiative by adding weight to customer feedback, offering actionable, data-driven insights throughout an organization, and better serving customers.
Learn how CS teams can drive a Product Led Growth strategy, and why it can be beneficial to your organization, by downloading this eBook.
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