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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Both groups of technologies can be utilized to make analytics more actionable. It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more. Why is NPS ® going up or down?

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Turn One-Time Holiday Fashion & Beauty Shoppers into Multi-Time Customers and Increase Customer Lifetime Value

Optimove

See the difference control groups make in this guide Download Now Why it Matters: If marketers can convert one-time fashion and beauty customers into multi-time customers, this will increase lifetime customer value. This post will show the value of multi-time customers and give tips on driving customer loyalty and increasing profits.

Fashion 59
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7 Best Practices for Creating Customer Loyalty in Retail

Optimove

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. Read more about AI-orchestrated gamification here.

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Where Is Gamification Going? Some ‘New Rules’; Or, Stated Another Way….

Beyond Philosophy

Several years ago, one executive of a game design firm defined gamification as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.” This example is consistent with some overall gamification trends.

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11 Player Retention Strategies for iGaming Operators in 2025 

Optimove

For example, operators can use behavioral analysis and segmentation tools to categorize players into precise target groups based on their activity, loyalty, or spending. Loyalty and VIP Programs That Reward Consistency Loyalty cards and VIP programs are excellent ways to keep players coming back.

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CRM Hack: Gamifying CRM Campaigns

Optimove

The emergence of gamification in marketing campaigns is nothing new or novel. Marketers worldwide can leverage gamification by applying it to retention and acquisition efforts. From the video: What Is Gamification. Gamification is all about taking game design principles to non-game contexts. The Dos and Don’ts.

CRM 52
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How to Improve Your NPS Score: 21 Strategies

InteractionMetrics

It lets you filter by NPS Grouping, Team, Market Vertical, and Customer Type to make meaningful comparisons across different customer segments and make informed decisions about where to focus your efforts. If promoters tend to spend more money, you can design loyalty programs and exclusive offers to enhance engagement.

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