ShepHyken

MAY 26, 2023

She writes about next-generation loyalty programs and how they can enhance customer experience. These programs revolutionize how businesses engage and retain customers by incorporating elements such as gamification, personalization, experiential rewards, and social loyalty.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

rethinkCX

FEBRUARY 17, 2025

Gamification & Community Building Engaging customers through gamification, rewards, and exclusive communities boosts long-term loyalty. Examples include: Loyalty programs that reward continued subscriptions. Brands like Duolingo and Peloton successfully use gamification to motivate and retain users (Forbes).

Gamification 52

Gamification Engagement Customer Engagement e-support 52

Optimove

DECEMBER 18, 2024

Player Retention as a Priority: European operators emphasize player retention through loyalty segmentation, gamification, and reactivation campaigns, which LATAM operators can adopt to reduce churn and drive long-term revenue.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

rethinkCX

FEBRUARY 17, 2025

Reciprocity & Rewards Programs Loyalty programs tap into the psychological principle of reciprocitywhen brands reward customers, they feel compelled to return the favor. Exclusive discounts, early access to products, and VIP benefits can significantly enhance loyalty ( McKinsey ).

Loyalty 52

Loyalty Brands Loyalty Programs Rewards Programs 52

Beyond Philosophy

JUNE 11, 2015

Several years ago, one executive of a game design firm defined gamification as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.” This example is consistent with some overall gamification trends.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

LoyaltyPlus

AUGUST 22, 2018

A key challenge in today’s market is to continuously focus on customer experience and the ability to direct, or influence user behaviour to build “enterprise loyalty”, which means – being able to successfully influence emotional behaviour to obtain complete customer retention and attract new customers.

Gamification 53

Gamification CRM Loyalty Programs Touchpoint 53

PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Gamification Consumers 53

Optimove

APRIL 27, 2023

By the time you get back to the office, you’ll have spent your entire lunch hour enjoying the fun of app gamification — and with a recent study by App Annie telling us that 70% of the world’s 2,000 largest companies are using gamification in their mobile apps, you won’t be alone. Increased spend?

Gamification 52

Gamification Loyalty Programs Loyalty Study 52

Optimove

MARCH 13, 2025

Retention-First Approach: Leverage loyalty programs, exclusive perks, and gamification strategies to encourage repeat engagement and long-term retention. Real-Time Engagement: Implement automated, real-time notifications for live betting opportunities, odds changes, and personalized recommendations to keep bettors active.

Sports 52

Sports Gamification Loyalty Programs Omni-Channel 52

Optimove

FEBRUARY 12, 2025

Examples: Make sure to: Provide discounts on spring-themed items for holiday shoppers Launch loyalty programs that give early access to seasonal collections Promote Christmas in July campaigns to re-engage customers mid-year #4. Also try using gamification to power customer interaction through fun and exciting tournaments or programs.

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

Optimove

MARCH 3, 2025

Loyalty and VIP Programs That Reward Consistency Loyalty cards and VIP programs are excellent ways to keep players coming back. These programs reward players for their continuous engagement and provide them with exclusive perks based on their activity level.

Strategy 52

Strategy Gamification Loyalty Innovation 52

CSM Magazine

OCTOBER 21, 2024

User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort. Gamification can work wonders here too.

Retail 52

Retail Engagement Customer Experience Tips 52

DCX

DECEMBER 29, 2024

billion wearable tech superstar, has cracked the code on gamification. The big takeaway: Gamification works because it makes the boring stuff fun. Whether you’re designing a loyalty program or trying to jazz up your digital experience, take a page from Whoop’s playbook.

NPS 52

NPS Gamification Effort Score Customer Centricity 52

Optimove

SEPTEMBER 16, 2024

By adopting these proven tactics, you can boost player engagement, attract younger audiences, and build stronger loyalty—essential for thriving in today’s evolving market. Send out personalized promotions to boost loyalty. Implement gamification and loyalty programs for deeper player engagement.

Gamification 52

Gamification Marketing Loyalty Programs Social Media 52

Beyond Philosophy

APRIL 6, 2016

For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches. They are looking for better experiences across channels, as well as reasons to spend.

Gamification 60

Gamification How To Wireless Loyalty Programs 60

Beyond Philosophy

APRIL 6, 2016

For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches. They are looking for better experiences across channels, as well as reasons to spend.

Gamification 60

Gamification How To Wireless Loyalty Programs 60

Optimove

SEPTEMBER 7, 2020

The emergence of gamification in marketing campaigns is nothing new or novel. Marketers worldwide can leverage gamification by applying it to retention and acquisition efforts. From the video: What Is Gamification. Gamification is all about taking game design principles to non-game contexts. The Dos and Don’ts.

CRM 52

CRM Gamification Loyalty Programs Video 52

Comm100

SEPTEMBER 22, 2016

But the true purpose of every support team venture is to create customer loyalty. After all, customer loyalty is what will generate long-term revenue for your company. The following books will help you develop a well-rounded customer loyalty program. Loyalty 3.0: by Ryan Levesque.

Customer Service 100

Customer Service Case Study Gamification Culture 100

ShepHyken

FEBRUARY 18, 2024

My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Our CX research finds that 76% of customers are more likely to return to a company with a rewards or loyalty program. Seriously, there are good tips.

Customer Service 67

Customer Service Net Promoter Score Loyalty Programs Gamification 67

SurveySparrow

FEBRUARY 22, 2024

Customer Loyalty Programs There are software that helps with the customer loyalty program , and that’s next on the list of this customer retention software. Customer loyalty programs are a strategic approach to encourage repeat business from customers. They are as follows.

Customer Retention 52

Customer Retention Software Gamification e-support 52

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Offer Loyalty Programs for Customer Delight Loyalty programs are like a warm welcome-back hug for your customers. ” The loyalty programs reward your customers for their repeat business.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

Clicktools

MAY 30, 2017

Before you say you reward all your loyal customers handsomely, consider this: Most loyalty rewards don’t make much of a difference for the long term. The term loyalty has morphed into short-hand speak for loyalty programs. Gamification is not a new concept. Why not gamify this?

Gamification 51

Gamification Loyalty Programs Customers Loyalty 51

SurveySensum

JULY 9, 2024

Sign Up For Free Free Forever • No Feature Limitation • No Credit Card Required • Get a Live Demo Brewing Loyalty – Exploring Starbucks Loyalty Programs Did you know that in the first quarter of 2016, Starbucks’s customer loyalty was so high that it had more money than some of the major banks?

NPS 52

NPS Loyalty Loyalty Programs Effort Score 52

Optimove

DECEMBER 20, 2024

Loyalty Rewards: Introduce gamification elements like multi-product loyalty programs that incentivize players to explore all platform aspects, rewarding them for engagement across Casino and Sports.

Sports 52

Sports Gamification Loyalty Programs Tips 52

Retently

APRIL 5, 2024

Additionally, the importance of loyalty programs cannot be overstated, playing a key role in boosting annual revenue by 12-18%. Driving Repeat Business with Loyalty Programs Loyalty programs can turn a one-time buyer into a lifelong customer, creating a loop of repeat business that is the lifeblood of retail sustainability.

Retail 78

Retail Engagement Strategy Customer Experience 78

ShepHyken

DECEMBER 5, 2022

So, our first article comes from the hospitality industry with five “guest loyalty” trends that should be considered by every business. An updated loyalty program can help keep you connected to customers. Personalization is more important than ever. There’s even a reference to FOMO (Fear of Missing Out).

Customer Service 75

Customer Service Hospitality e-support eBook 75

Currency Alliance

JUNE 19, 2019

Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. For the next evolution of this trend, consider the success of Italian soccer team AS Roma – who didn’t issue points at all, and won ‘Best Loyalty Without a Name’. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

BirdEye

NOVEMBER 20, 2023

It offers features like visual marketing tools and loyalty program integration to enhance the customer experience. Yotpo’s major features include: Generates and leverages customer reviews Visual marketing features for social proof Loyalty program integration Smart algorithm for targeting Comprehensive analytics suite 7.

Software 64

Software Marketing Multi-Channel e-support 64

Optimove

MARCH 14, 2024

Use Euro loyalty programs and gamification: Establish special loyalty programs and gamified campaigns specifically designed for the mega-event. Introduce incentives, rewards, or exclusive offers for tournament-related activities, fostering increased participation and loyalty.

Tips 52

Tips Marketing Sports Gamification 52

Currency Alliance

JUNE 21, 2018

Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 A pervasive trend of this year’s Loyalty Magazine Awards was the deployment of niche suppliers to deliver refreshing, remarkable customer experiences. Gamification, for instance.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

ProProfs Chat

APRIL 25, 2019

Build a Customer Loyalty Program. This can be done through the channels of customer loyalty or rewards. Loyalty bonuses, gamification, user-generated content are simple but effective tools you can use to increase customer retention. Related Read: Boost Your Business Growth Using Customer Satisfaction Score.

Customer Retention 66

Customer Retention Net Promoter Score How To Social Media 66

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Improving customer insight and loyalty personalization.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

InteractionMetrics

FEBRUARY 20, 2025

If promoters tend to spend more money, you can design loyalty programs and exclusive offers to enhance engagement. Average spend: How does customer loyalty impact revenue? You can also encourage your customer base to participate through gamification. Customer Lifetime Value (CLV): Do promoters spend more and stay longer?

NPS 52

NPS Net Promoter Score Strategy How To 52

ECXO

JANUARY 30, 2024

Gamification: Incorporate elements of gaming into your marketing strategy. This could be through loyalty programs that offer points for purchases, or competitions that offer prizes. Use storytelling in your marketing strategy to make your brand more human and relatable.

Rewards Programs 156

Rewards Programs Loyalty Brands Connections 156

Perkville

AUGUST 9, 2019

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Gamification 40

Gamification Industry Innovation Loyalty 40