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This was my second year on the judging panel at the LoyaltyMagazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. One brand even overcame the persistent limitations of blockchain to run a successful trial. 1. Looking beyond transactional rewards.
That’s been my feeling as I mull over this year’s LoyaltyMagazine Awards, where Currency Alliance was proud to be Prime Sponsor. Compare that to a traditional loyaltyprogram such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 Gamification, for instance.
Imagine a scenario where a coffee shop actively engages with its customers through personalized loyaltyprograms, social media interactions, and timely promotions. Create a LoyaltyProgram Creating a loyaltyprogram is a great way to reward your most loyal customers for their continued support of your business.
User-Friendly LoyaltyPrograms Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort. Gamification can work wonders here too.
Gamified LoyaltyPrograms The world loves games, and e-commerce is no exception. Gamification is like the sprinkle of excitement atop the cake of shopping. When they’re met with relevant product suggestions, the journey feels less like navigating a maze and more like a personalized shopping spree.
Create better customer loyaltyprograms. Jill Griffin created a buzz after releasing the book Customer Loyalty: How to Earn, How to Keep it. It was featured in famous magazines and papers like Industry Week, Entrepreneur, Dallas Morning News, Miami Herald, and others. The Loyalty Effect. Loyalty 3.0:
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