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What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players

Optimove

Send out personalized promotions to boost loyalty. Implement gamification and loyalty programs for deeper player engagement. Focus on cross-channel marketing to reach diverse audiences. Personalization at scale ensures that players feel valued and that promotions are relevant, leading to increased loyalty.

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5 Best Customer Retention Software to Try in 2024

SurveySparrow

Multi-Channel Feedback Collection Reach out to customers across multiple channels with SurveySparrow’s multi-channel feedback collection feature. The channels can be anything from email and social media surveys to website and in-app surveys. Let’s see how the tool can help here.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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Euro 2024: 5 Tips for A 5-Star Marketing Plan 

Optimove

Consider player lifecycle categories such as Non-Depositors, New One-Time Depositors, New Multi-Time Depositors, Active Players with a High Risk of Churn, Live Bettors versus Non-Live Bettors, and Mobile Bettors versus Non-Mobile Bettors. Tip #2 – Segment effectively: Conduct a player analysis and segment them into distinct groups.

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Referral marketing software for the win: Our top 20 picks

BirdEye

Benefits of doing referral marketing A whopping 83% of individuals trust referrals or recommendations from friends and family more than any other marketing channel. Ambassador Ambassador is a versatile platform that manages referral, affiliate, and influencer marketing programs all in one place.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 A pervasive trend of this year’s Loyalty Magazine Awards was the deployment of niche suppliers to deliver refreshing, remarkable customer experiences. Gamification, for instance.

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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

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