Gamification Loyalty Programs Omni-Channel 
Lumoa
FEBRUARY 9, 2023
We’re moving towards a personalized omnichannel experience in B2B customer journeys. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience. In the context of customer experience, customer engagement is an essential element in creating strong customer relationships and customer loyalty.
Optimove
JANUARY 6, 2025
return to repurchase within three monthstarget this window to boost loyalty. Effective Strategies: Personalization, seamless post-purchase, loyalty programs, and omnichannel marketing drive customer retention. Read more about gamification in marketing. Read more about how to benefit from Omnichannel Marketing.
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Optimove
MARCH 6, 2025
See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. Read more about AI-orchestrated gamification here.
Optimove
DECEMBER 18, 2024
Player Retention as a Priority: European operators emphasize player retention through loyalty segmentation, gamification, and reactivation campaigns, which LATAM operators can adopt to reduce churn and drive long-term revenue.
rethinkCX
FEBRUARY 17, 2025
Reciprocity & Rewards Programs Loyalty programs tap into the psychological principle of reciprocitywhen brands reward customers, they feel compelled to return the favor. Exclusive discounts, early access to products, and VIP benefits can significantly enhance loyalty ( McKinsey ).
Optimove
MARCH 13, 2025
Retention-First Approach: Leverage loyalty programs, exclusive perks, and gamification strategies to encourage repeat engagement and long-term retention. Omnichannel Optimization : Ensure seamless experiences across mobile, web, and retail platforms, enhancing accessibility and ease of use.
Retently
APRIL 5, 2024
Retailers who understand and strategically use an omnichannel approach are more likely to build strong, lasting relationships with their customers. Creating an omnichannel retail experience is about ensuring that customers can glide seamlessly from online to in-store to mobile app platforms without missing a beat.
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