Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52

Tips Marketing Sports Gamification 52

Retently

APRIL 5, 2024

Nike’s SoHo flagship store is not just about buying products, but an immersive experience where sports enthusiasts can engage with the brand in an interactive environment. Additionally, the importance of loyalty programs cannot be overstated, playing a key role in boosting annual revenue by 12-18%.

Retail 78

Retail Engagement Strategy Customer Experience 78

Optimove

JULY 7, 2022

In years without a big sporting event, you’ll mostly find the player type breakdown (see pie chart below) skewed more in the Active Players’ direction. To avoid a dip in activity, try to find “adoptive team programs” to anchor your marketing plan (the same goes for non-participating countries). Gain more from active players?

Tips 52

Tips Marketing Sports Gamification 52

BirdEye

DECEMBER 8, 2022

Interactive social media apps usually focus on engagement, encouraging users to communicate through gamification, competitions, or voting. Sporting events, virtual tours, and podcasts are ideal for streaming live, but the sky’s the limit. For example, TikTok’s Duets feature is extremely popular with the app’s user base.

Social Media 98

Social Media Brands Video Entertainment 98

Optimove

JULY 7, 2022

In years without a big sporting event, you’ll mostly find the player type breakdown (see pie chart below) skewed more in the Active Players’ direction. To avoid a dip in activity, try to find “adoptive team programs” to anchor your marketing plan (the same goes for non-participating countries). Gain more from active players?

Tips 10

Tips Marketing Sports Gamification 10