Gamification Loyalty Programs Sports 
Optimove
MARCH 13, 2025
Re-engage your churned customers with this guide Download Now Why it Matters: With bettor participation skyrocketing, now is the time for gaming operators to refine their engagement and retention strategies to maximize revenue and long-term customer loyalty.
Optimove
DECEMBER 18, 2024
Player Retention as a Priority: European operators emphasize player retention through loyalty segmentation, gamification, and reactivation campaigns, which LATAM operators can adopt to reduce churn and drive long-term revenue.
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Optimove
DECEMBER 20, 2024
sports betting market is booming, with millions of new players joining the action each year. Multi-product customers are generally more attractive due to their higher engagement, loyalty, and contribution to revenue growth. however, this figure lags significantly, with only 2% of sports bettors making the switch to multi-players.
Optimove
MARCH 14, 2024
See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.
Retently
APRIL 5, 2024
Nike’s SoHo flagship store is not just about buying products, but an immersive experience where sports enthusiasts can engage with the brand in an interactive environment. Additionally, the importance of loyalty programs cannot be overstated, playing a key role in boosting annual revenue by 12-18%.
Optimove
JULY 7, 2022
In years without a big sporting event, you’ll mostly find the player type breakdown (see pie chart below) skewed more in the Active Players’ direction. To avoid a dip in activity, try to find “adoptive team programs” to anchor your marketing plan (the same goes for non-participating countries). Gain more from active players?
Optimove
JULY 7, 2022
In years without a big sporting event, you’ll mostly find the player type breakdown (see pie chart below) skewed more in the Active Players’ direction. To avoid a dip in activity, try to find “adoptive team programs” to anchor your marketing plan (the same goes for non-participating countries). Gain more from active players?
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