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Six quick tips to target the right respondents for market research

QuestionPro Audience

Market research has been around for long and has helped many industries grow by grabbing the right opportunities based solely on consumer feedback. Researchers today, take a more robust and superior approach to capture respondent feedback for market research. A startup guide to targeting the right respondents for market research.

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How Gamification Boosts Marketing Efforts

CSM Magazine

Though it might sound far-fetched, this outcome is completely achievable with a marketing gamification consultancy. In this era of short attention spans, gamified marketing seeks to attract customers and keep them coming back by delivering fun and compelling brand experiences. What are the behavioural principles behind it?

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Optimove Acquires Adact to Elevate AI-Orchestrated Gamification

Optimove

See the difference control groups make in this guide Download Now Why it Matters: With Optimove integrating Adacts technology, marketers can now create dynamic, interactive, gamified experiences that capture attention and build lasting relationshipsall while being Positionless and without reliance on technical teams. Whats Next?

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How to Start with AI-Orchestrated Gamification: An Operator’s Guide 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. Conventional marketing tactics alone are insufficientplayers expect more interactive and rewarding experiences.

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Gamification FAQ: Unlocking the Future of Player Engagement with AI-Orchestration

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gamification has evolved from a buzzword into a cornerstone of player engagement strategies. With the rise of AI-orchestrated gamification, iGaming and sports betting operators are now equipped to deliver hyper-personalized, dynamic experiences.

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Reduce Customer Churn to Boost Revenue and Stay Competitive

InMoment XI

Losing customers never feels good, especially in a hyper-competitive market. As a result, youll succeed in retaining and acquiring customers to increase your market share. For example, if your competitor is receiving criticism for slow customer support, you can use the opportunity to market your 24/7 multi-channel service.

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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.