Optimove

OCTOBER 2, 2024

See the difference control groups make in this guide Download Now Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty.

Gamification 64

Gamification Meeting Engagement Sports 64

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52

Tips Marketing Sports Gamification 52

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Strategy Marketing Gamification 52

Optimove

AUGUST 9, 2024

The CRM marketing solutions provider has announced partnerships with Captain Up and Gamanza Engage, two companies that specialize in gamification and player engagement platforms. As part of the deals, Optimove will bring its AI-orchestrated gamification capabilities to iGaming and sports betting operators that leverage its services.

Gamification 40

Gamification Sports CRM Engagement 40

Optimove

NOVEMBER 29, 2022

So, it makes sense and is quite intuitive to assume that sports bettors worldwide will support their own country and bet on their own team at higher rates during the World Cup. However, you can pick up on other trends and play with them in your marketing plan. Build a marketing plan. Happy World Cup!

Sports 52

Sports Gamification Groups Trends 52

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. Gamification as an overall strategy for interacting with customers is also estimated to grow 30% from its current $7.17 esports = ‘real’ sports. billion valuation over the next five years.

Marketing 106

Marketing Sports Advertising Gamification 106

Optimove

SEPTEMBER 28, 2023

Mega sporting event? Make sure you identify your new players, create a new marketing segment for them (and start breaking it into personas), and engage them regularly. Historically, new players acquired during sporting events have a 25% lower retention rate. That still leaves a big opportunity on the table. 

Sports 52

Sports Gamification Examples Marketing 52

Optimove

JULY 7, 2022

But we want to discuss a third group: marketers. Just like each of the 32 national teams participating in the tournament (Nov 21 – Dec 18), marketers too need a strategy to win. We’ll also touch on ways to maximize your marketing activities by using mobile and email channels. Let the battle for the remote commence.?.

Tips 52

Tips Marketing Sports Gamification 52

Optimove

APRIL 2, 2024

Like every sporting mega event, Euro 2024 will attract a wave of new players. Key Takeaways: Mega-events draw in a surge of new and reactivated players, making it crucial for operators to focus on retaining and engaging them with tailored marketing strategies. It’s also a huge opportunity for operators.

Gamification 59

Gamification Sports Engagement Strategy 59

Optimove

NOVEMBER 2, 2022

Standing out among the crowd as marketers increase their email activity around the competition is a daunting task. Speaking of voting – trying it out in your email campaigns is a great marketing technique! Some of the most successful campaigns in World Cup history have leveraged multiple marketing channels together.

Tips 52

Tips Multi-Channel Social Media Sports 52

Optimove

AUGUST 25, 2022

Yes, they like the sport, they follow it loosely but probably not daily. Mega sports events – the Superbowl or Champions League Final – always leave a mark, grab attention and attract new players. Historically, new players acquired during sporting events have a 25% lower retention rate. What makes them tick?

Sports 52

Sports Gamification Examples Data 52

Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. Retailers are tapping into this information, using statistical modeling and machine learning techniques to craft marketing campaigns and product recommendations that hit the mark. Why does this matter so much?

Retail 78

Retail Engagement Strategy Customer Experience 78

SurveySparrow

JULY 5, 2022

It uses gamification to keep people hooked to the app. By introducing gamification, not only do they keep the customers engaged, but they also reduce and increase their retention rate. Only then is it even possible to stay ahead of your competitors or react quickly to market changes? Offer powerful analytics.

Gamification 52

Gamification User Experience Travel Apparel 52

Optimove

JULY 7, 2022

But we want to discuss a third group: marketers. Just like each of the 32 national teams participating in the tournament (Nov 21 – Dec 18), marketers too need a strategy to win. We’ll also touch on ways to maximize your marketing activities by using mobile and email channels. Let the battle for the remote commence.?.

Tips 10

Tips Marketing Sports Gamification 10

BirdEye

DECEMBER 8, 2022

Organize important resources that you can use for your marketing efforts. This plays into the idea of “fear of missing out” (FOMO), which can be an effective marketing strategy to make your followers jump on your products at the first available moment. Build backlinks by sharing articles linked to your content. Pinterest).

Social Media 98

Social Media Brands Video Entertainment 98

ClearAction

NOVEMBER 21, 2015

In fact, new ways to simplify all those silos can surface, allowing you to innovate, market, sell, service, and collaborate in diverse ways more simply and effectively. After restructuring – which is essential to prevent cynicism from lipstick on a pig — add gamification to stimulate transformation from old habits to a new way of life.

Customer Experience 48

Customer Experience Gamification ROI Customer Experience Management 48

Kustomer

FEBRUARY 18, 2021

And that’s a sport where there could be some really high stakes for people who [inaudible] and we train a student, we would reinforce any technique 15 different ways before we felt comfortable putting them solo. ” Guess what, we paid the same market rate as the Red Roof Inn and any other brand. So it’s not abstract.

Customer Journeys 52

Customer Journeys Hotels Training Customer Experience 52