Optimove

JANUARY 14, 2025

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights iGaming Pulse highlights the importance of player retention for sports betting operators, with data from the 2023-2024 NFL season showing significant dips in player activity during key moments like playoffs and championships.

Gamification 52

Gamification Sports Loyalty Groups 52

Optimove

DECEMBER 18, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog delivers nine actionable insights for marketing executives at LATAM iGaming on leveraging data-driven marketing strategies to scale and compete effectively. Data is highlighted as the cornerstone of competitive advantage.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Optimove

JULY 8, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: AI-orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement. Real-Time Personalization: With AI orchestration, gamification can be personalized in real-time.

Gamification 64

Gamification Multi-Channel Sports Social Media 64

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. Gamification as an overall strategy for interacting with customers is also estimated to grow 30% from its current $7.17 esports = ‘real’ sports. billion valuation over the next five years.

Marketing 106

Marketing Sports Advertising Gamification 106

Optimove

AUGUST 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: For iGaming and sports betting operators, this post defines AI-orchestrated gamification and illustrates how it can transform player engagement strategies by delivering more dynamic and personalized experiences, directly impacting customer lifetime value and key business metrics.

Gamification 52

Gamification Multi-Channel Sports Measurement 52

Optimove

JULY 8, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: AI-journey orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement.

Gamification 59

Gamification Multi-Channel Sports CRM 59

Optimove

JANUARY 28, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: OptiLive is a game-changer for scaling CRM-powered live sports marketing and creating memorable experiences that drive results. OptiLive is a cutting-edge solution from Optimove that enables sportsbook operators to execute CRM-powered live sports marketing at scale.

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Sports CRM Gamification Tips 59

Optimove

DECEMBER 17, 2024

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. 2 – Deliver Rewards That Truly Resonate In a crowded market, generic bonuses dont stand a chance.

Gamification 52

Gamification Sports Multi-Channel Loyalty 52

Optimove

AUGUST 12, 2024

In iGaming and sports betting, this just right gamification zone helps operators gain higher player satisfaction, retention, and deeper engagement. In this post, discover how Optimove’s AI-orchestrated gamification keeps players engaged by striking the perfect balance between challenge and ease.

Gamification 52

Gamification Engagement Sports Multi-Channel 52

Optimove

FEBRUARY 23, 2025

To the stakeholders of Optimove: Every year, I prioritize listening to leading marketersour customersbecause their concerns provide insights that help shape the future of marketing. And in 2024, heres just a glimpse of what I heard: You have to go to the data people to get the data, and then you have to connect it to marketing.

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Multi-Channel Gamification Self Service CRM 52

CSM Magazine

NOVEMBER 3, 2023

In today’s hyper-competitive and ever-evolving online sports betting industry, it has never been more important for platforms to provide the best customer support services possible. It’s no secret that the overall satisfaction of bettors engaging with a platform is a key component for the ongoing success of sport betting services.

Sports 52

Sports Customer Satisfaction Gamification Strategy 52

Optimove

DECEMBER 20, 2024

sports betting market is booming, with millions of new players joining the action each year. Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more Key Takeaway: Only 2% of U.S. Despite the rapid expansion of sports betting in the U.S., In the U.S.,

Sports 52

Sports Gamification Loyalty Programs Tips 52

Optimove

OCTOBER 2, 2024

See the difference control groups make in this guide Download Now Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty.

Gamification 64

Gamification Meeting Engagement Sports 64

Optimove

NOVEMBER 29, 2022

So, it makes sense and is quite intuitive to assume that sports bettors worldwide will support their own country and bet on their own team at higher rates during the World Cup. However, you can pick up on other trends and play with them in your marketing plan. Build a marketing plan. Happy World Cup!

Sports 52

Sports Gamification Groups Trends 52

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52

Tips Marketing Sports Gamification 52

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

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Connections Strategy Marketing Gamification 52

Optimove

JULY 7, 2022

But we want to discuss a third group: marketers. Just like each of the 32 national teams participating in the tournament (Nov 21 – Dec 18), marketers too need a strategy to win. We’ll also touch on ways to maximize your marketing activities by using mobile and email channels. Let the battle for the remote commence.?.

Tips 52

Tips Marketing Sports Gamification 52

Optimove

JULY 7, 2022

But we want to discuss a third group: marketers. Just like each of the 32 national teams participating in the tournament (Nov 21 – Dec 18), marketers too need a strategy to win. We’ll also touch on ways to maximize your marketing activities by using mobile and email channels. Let the battle for the remote commence.?.

Tips 10

Tips Marketing Sports Gamification 10

Optimove

AUGUST 9, 2024

The CRM marketing solutions provider has announced partnerships with Captain Up and Gamanza Engage, two companies that specialize in gamification and player engagement platforms. As part of the deals, Optimove will bring its AI-orchestrated gamification capabilities to iGaming and sports betting operators that leverage its services.

Gamification 40

Gamification Sports CRM Engagement 40

Optimove

SEPTEMBER 28, 2023

Mega sporting event? Make sure you identify your new players, create a new marketing segment for them (and start breaking it into personas), and engage them regularly. Historically, new players acquired during sporting events have a 25% lower retention rate. That still leaves a big opportunity on the table. 

Sports 52

Sports Gamification Examples Marketing 52

Optimove

APRIL 2, 2024

Like every sporting mega event, Euro 2024 will attract a wave of new players. Key Takeaways: Mega-events draw in a surge of new and reactivated players, making it crucial for operators to focus on retaining and engaging them with tailored marketing strategies. It’s also a huge opportunity for operators.

Gamification 59

Gamification Sports Engagement Strategy 59

Optimove

NOVEMBER 2, 2022

Standing out among the crowd as marketers increase their email activity around the competition is a daunting task. Speaking of voting – trying it out in your email campaigns is a great marketing technique! Some of the most successful campaigns in World Cup history have leveraged multiple marketing channels together.

Tips 52

Tips Multi-Channel Social Media Sports 52

Optimove

AUGUST 25, 2022

Yes, they like the sport, they follow it loosely but probably not daily. Mega sports events – the Superbowl or Champions League Final – always leave a mark, grab attention and attract new players. Historically, new players acquired during sporting events have a 25% lower retention rate. What makes them tick?

Sports 52

Sports Gamification Examples Data 52

BirdEye

DECEMBER 8, 2022

Organize important resources that you can use for your marketing efforts. This plays into the idea of “fear of missing out” (FOMO), which can be an effective marketing strategy to make your followers jump on your products at the first available moment. Build backlinks by sharing articles linked to your content. Pinterest).

Social Media 98

Social Media Brands Video Entertainment 98

Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. Retailers are tapping into this information, using statistical modeling and machine learning techniques to craft marketing campaigns and product recommendations that hit the mark. Why does this matter so much?

Retail 78

Retail Engagement Strategy Customer Experience 78

SurveySparrow

JULY 5, 2022

It uses gamification to keep people hooked to the app. By introducing gamification, not only do they keep the customers engaged, but they also reduce and increase their retention rate. Only then is it even possible to stay ahead of your competitors or react quickly to market changes? Offer powerful analytics.

Gamification 52

Gamification User Experience Travel Apparel 52

ClearAction

NOVEMBER 21, 2015

In fact, new ways to simplify all those silos can surface, allowing you to innovate, market, sell, service, and collaborate in diverse ways more simply and effectively. After restructuring – which is essential to prevent cynicism from lipstick on a pig — add gamification to stimulate transformation from old habits to a new way of life.

Customer Experience 48

Customer Experience Gamification ROI Customer Experience Management 48

Kustomer

FEBRUARY 18, 2021

And that’s a sport where there could be some really high stakes for people who [inaudible] and we train a student, we would reinforce any technique 15 different ways before we felt comfortable putting them solo. ” Guess what, we paid the same market rate as the Red Roof Inn and any other brand. So it’s not abstract.

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Customer Journeys Hotels Training Customer Experience 52

Optimove

NOVEMBER 19, 2024

While gamification alone promises to deliver this, the magic happens when game-like elements meet AI solutions to create highly personalized, dynamic, and unforgettable experiences for each player. How AI is Transforming CDPs Download Now >> Why it Matters: Successful iGaming brands craft moments of excitement that go beyond bonuses.

Gamification 52

Gamification Return on Investment Sports ROI 52

Optimove

JANUARY 13, 2025

Re-engage your churned customers with this guide Download Now Why it Matters: For marketers, ICE 2025 is more than just an industry eventits a chance to stay ahead of the curve. Key takeaways: Cutting-Edge Solutions: Discover Optimoves latest advancements in AI and personalized marketing to elevate player retention and engagement.

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CRM Gamification Sports Innovation 52