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Above all else, don't let your managers "game the score" That is, don't let them waste time trying to artificially adjust measurements that aren't meaningful for your customers. Karin Hurt is CEO of Let's Grow Leaders and a former Verizon Wireless executive. Karin was named on Inc.'s Home To CX Accelerator
Simply put, competitive benchmarking can move a company out of its comfort zone and into measurable improvement and action. For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device.
Simply put, competitive benchmarking can move a company out of its comfort zone and into measurable improvement and action. For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device.
Brands such as Ask.com and nTelos Wireless are putting their knowledge to good use by empowering customers with the answers and information they need 24/7 via an organized, searchable self-service portal. Read more about the success nTelos Wireless has realized in customer service here.
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