What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players
Optimove
SEPTEMBER 16, 2024
Implement gamification and loyalty programs for deeper player engagement. Focus on cross-channel marketing to reach diverse audiences. By leveraging CRM systems, they create targeted promotions, personalized offers, and reward programs that are tailored to individual player preferences. lotteries can learn: U.S.
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