Optimove

JULY 8, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: AI-orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement. Real-Time Personalization: With AI orchestration, gamification can be personalized in real-time.

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Gamification Multi-Channel Sports Social Media 64

Optimove

DECEMBER 18, 2024

Player Retention as a Priority: European operators emphasize player retention through loyalty segmentation, gamification, and reactivation campaigns, which LATAM operators can adopt to reduce churn and drive long-term revenue.

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Gamification Sports Loyalty Programs Omni-Channel 64

Optimove

MARCH 20, 2025

From gamification and AI-driven personalization to unlocking the full potential of Optimoves platform, attendees walked away with the tools and strategies to future-proof their marketing and embrace Positionless execution.

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Connections Gamification Marketing CRM 52

Optimove

AUGUST 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: For iGaming and sports betting operators, this post defines AI-orchestrated gamification and illustrates how it can transform player engagement strategies by delivering more dynamic and personalized experiences, directly impacting customer lifetime value and key business metrics.

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Gamification Multi-Channel Sports Measurement 52

Optimove

JULY 8, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: AI-journey orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement. Real-Time Personalization: With AI-journey orchestration, gamification can be personalized in real-time.

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Gamification Multi-Channel Sports CRM 59

Optimove

JANUARY 28, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: OptiLive is a game-changer for scaling CRM-powered live sports marketing and creating memorable experiences that drive results. OptiLive is a cutting-edge solution from Optimove that enables sportsbook operators to execute CRM-powered live sports marketing at scale.

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Sports CRM Gamification Tips 59

Optimove

AUGUST 12, 2024

In iGaming and sports betting, this just right gamification zone helps operators gain higher player satisfaction, retention, and deeper engagement. In this post, discover how Optimove’s AI-orchestrated gamification keeps players engaged by striking the perfect balance between challenge and ease.

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Gamification Engagement Sports Multi-Channel 52

Optimove

DECEMBER 17, 2024

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. For example, use targeted promotions to entice casino players into Boxing Day sports betting or tempt sports bettors with festive-themed slot games.

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Gamification Sports Multi-Channel Loyalty 52

CSM Magazine

NOVEMBER 3, 2023

In today’s hyper-competitive and ever-evolving online sports betting industry, it has never been more important for platforms to provide the best customer support services possible. It’s no secret that the overall satisfaction of bettors engaging with a platform is a key component for the ongoing success of sport betting services.

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Sports Customer Satisfaction Gamification Strategy 52

Oracle

JULY 24, 2020

Gamification as an overall strategy for interacting with customers is also estimated to grow 30% from its current $7.17 esports = ‘real’ sports. The gaming industry, in fact, generated $120 billion of revenue in 2019, a number that looks to keep rising. billion valuation over the next five years.

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Marketing Sports Advertising Gamification 106

Optimove

DECEMBER 20, 2024

sports betting market is booming, with millions of new players joining the action each year. Sports Bettors Become Multi-Product Players, Falling Behind the Global Average Globally, an average of 6% of players transition into multi-product users each month, engaging with both Casino and Sports offerings. In the U.S.,

Sports 52

Sports Gamification Loyalty Programs Tips 52

Optimove

OCTOBER 2, 2024

See the difference control groups make in this guide Download Now Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty.

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Gamification Meeting Engagement Sports 64

Optimove

FEBRUARY 23, 2025

Optimove Gamification: In 2024, we delivered AI-orchestrated gamification , a first to iGaming and Sports Betting operators. To further strengthen our leadership in Positionless Marketing, we are finalizing a strategic acquisition that will enhance our gamification solutions with a best-in-class offering.

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Multi-Channel Gamification Self Service CRM 52

Michelli Experience

JANUARY 17, 2017

Game theory obviously plays a role in “gamification” of mobile apps, online contests, or even the creation of buying incentives. And the running app Nike+ Run Club challenges sports enthusiasts to measure themselves against others.”. The Spanish bank BBVA lets customers perform tasks to promote the use of internet banking.

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Customer Experience Gamification Banking Sports 100

Optimove

NOVEMBER 29, 2022

So, it makes sense and is quite intuitive to assume that sports bettors worldwide will support their own country and bet on their own team at higher rates during the World Cup. May the football be truly great and may the best team win… The post Your Sports Bettor’s National Team Is Out of the World Cup. Build a marketing plan.

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Sports Gamification Groups Trends 52

NICE inContact

JANUARY 24, 2017

Work with your HR partner to understand what you can do, but some typical ideas include pajama day, favorite sports team day, and more. As with all contact center gamification , make sure you are driving the right behaviors, that all agents have an opportunity to win, and that guidelines are clear. Make Go-Live day FUN!

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Call Center Technology Contact Center Gamification 120

Optimove

AUGUST 9, 2024

The CRM marketing solutions provider has announced partnerships with Captain Up and Gamanza Engage, two companies that specialize in gamification and player engagement platforms. As part of the deals, Optimove will bring its AI-orchestrated gamification capabilities to iGaming and sports betting operators that leverage its services.

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Gamification Sports CRM Engagement 40

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52

Tips Marketing Sports Gamification 52

Optimove

SEPTEMBER 28, 2023

Mega sporting event? Consider gamification to help you achieve this goal; for example – bet on all your national team matches and get a free bet in the final (that gives you all the stages leading up to the Final with their attention). Historically, new players acquired during sporting events have a 25% lower retention rate.

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Sports Gamification Examples Marketing 52

CSM Magazine

DECEMBER 22, 2023

Examples of interactive ads that use OOH solutions include augmented reality ads, gamification, and experiential marketing. Gamification adds an element of fun to regular billboards, such as turning it into a game to engage the public.

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Connections Strategy Marketing Gamification 52

Optimove

NOVEMBER 2, 2022

Additionally, the use of interactive promotional messages – like an offer reveal or the gamification of email content will further increase email interaction and engagement and play into the overall theme of the biggest international sporting event. #3 3 – Add email skin to templates .

Tips 52

Tips Multi-Channel Social Media Sports 52

Optimove

AUGUST 25, 2022

Yes, they like the sport, they follow it loosely but probably not daily. Mega sports events – the Superbowl or Champions League Final – always leave a mark, grab attention and attract new players. Historically, new players acquired during sporting events have a 25% lower retention rate. What makes them tick?

Sports 52

Sports Gamification Examples Data 52

Optimove

APRIL 2, 2024

Like every sporting mega event, Euro 2024 will attract a wave of new players. Leverage gamification, such as offering a free bet for engaging in all national team matches and monitor player engagement through metrics like logins and email openings.

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Gamification Sports Engagement Strategy 59

Optimove

JULY 7, 2022

In years without a big sporting event, you’ll mostly find the player type breakdown (see pie chart below) skewed more in the Active Players’ direction. Historically, new players acquired during sporting events have a 25% lower retention rate. So, this puts the focus heavily on reactivated and new players.? After the World Cup ??.

Tips 52

Tips Marketing Sports Gamification 52

Optimove

JULY 7, 2022

In years without a big sporting event, you’ll mostly find the player type breakdown (see pie chart below) skewed more in the Active Players’ direction. Historically, new players acquired during sporting events have a 25% lower retention rate. So, this puts the focus heavily on reactivated and new players.? After the World Cup ??.

Tips 10

Tips Marketing Sports Gamification 10

BirdEye

MARCH 29, 2024

When you add gamification to it, you have one of the best Instagram story ideas – Polls. Just as Puma celebrates the win of a sports team without necessarily talking about its brand or product offerings. Take a look at how Ikea uses user-generated content in their stories.

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Social Media Video Guidelines Sales 109

BirdEye

DECEMBER 8, 2022

Interactive social media apps usually focus on engagement, encouraging users to communicate through gamification, competitions, or voting. Sporting events, virtual tours, and podcasts are ideal for streaming live, but the sky’s the limit. For example, TikTok’s Duets feature is extremely popular with the app’s user base.

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Social Media Brands Video Entertainment 98

Retently

APRIL 5, 2024

Nike’s SoHo flagship store is not just about buying products, but an immersive experience where sports enthusiasts can engage with the brand in an interactive environment. In-store technology improves the shopping experience, making it more convenient, personalized, and engaging.

Retail 78

Retail Engagement Strategy Customer Experience 78

ClearAction

NOVEMBER 21, 2015

After restructuring – which is essential to prevent cynicism from lipstick on a pig — add gamification to stimulate transformation from old habits to a new way of life. Related articles: Customer Experience Improvement is a Team Sport. What erodes trust? Incongruence with expectations. The cost is high.

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Customer Experience Gamification ROI Customer Experience Management 48

SurveySparrow

JULY 5, 2022

It uses gamification to keep people hooked to the app. By introducing gamification, not only do they keep the customers engaged, but they also reduce and increase their retention rate. Imagine visiting a meditation app, only to be peeved with its user experience- that’s ironic.

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Gamification User Experience Travel Apparel 52

Kustomer

FEBRUARY 18, 2021

And that’s a sport where there could be some really high stakes for people who [inaudible] and we train a student, we would reinforce any technique 15 different ways before we felt comfortable putting them solo. So it’s not abstract. Organizations don’t have endless resources to gold plate, the experience.

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Customer Journeys Hotels Training Customer Experience 52

Optimove

NOVEMBER 19, 2024

While gamification alone promises to deliver this, the magic happens when game-like elements meet AI solutions to create highly personalized, dynamic, and unforgettable experiences for each player. How AI is Transforming CDPs Download Now >> Why it Matters: Successful iGaming brands craft moments of excitement that go beyond bonuses.

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Gamification Return on Investment Sports ROI 52

Optimove

JANUARY 13, 2025

With new innovations like AI-orchestrated gamification, real-time engagement tools, and advanced CRM strategies, youll gain the insights needed to deliver unparalleled player experiences and drive business growth. What are the benefits of integrating AI-orchestrated gamification into my player retention strategies? Whats New This Year?

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CRM Gamification Sports Innovation 52

Optimove

OCTOBER 23, 2024

Optimove has secured partnerships with Captain Up and Gamanza Engage to launch a new gamification solution orchestrated by Artificial Intelligence.

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Gamification Sports Customer Journeys Technology 40