Localization: Revolutionize Your Global Content Strategy

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The pinnacle of success for any business is ultimate customer and employee gratification. Organizations need to ensure that their brand is experienced as intended if they want to have an influence on the global market and increase overall satisfaction. Localizing your content will show your commitment to improving company culture, and how much you genuinely value your customers, employees, and their experiences.

From broad communication to eLearning and virtual content distinctions to understanding the unique cultural nuances of a new demographic, there are many factors at play when it comes to localization projects at scale. If you’re addressing customer needs in ways they fully understand and are comfortable with, customers are more likely to buy into your product or service.

In this exclusive webinar with localization manager Zak Haitkin, we'll dive into:

The key differences between translation, interpretation, localization, and transcreation
The strategies you can employ to launch a successful localization project
How to increase employee and customer satisfaction to drive impact and enhance your global reach

October 13th, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST

Brought to you by:

Zak Haitkin, Localization Manager

Zak graduated from Cal Poly Humboldt in Northern California in 2010 with Bachelor's degrees in Spanish Language & Latin American Studies. He is a non-native, fluent Spanish speaker and has a fiery passion for language learning and linguistics. He began his journey with Lyft as a driver in July of 2013 and worked his way into a role at their headquarters in Customer Support in April 2014.

Since then, he worked at Lyft HQ in several capacities including market operations, competitive intelligence, and localization & translation. He was an integral part of the launch of Lyft's localization program in October 2018 and eventually was promoted to the role of Localization Program Manager to oversee the translation, localization, and internationalization operations at the company. He was responsible for ensuring the quality and timely delivery of translations for all languages that Lyft supports, as well as advocating for and driving the implementation of marketing campaigns targeting non-English riders and drivers to help grow this cohort of users in the US & Canada.

In January 2021, he was offered a position at Netflix as a Localization Project Manager where he was on their Product UI team focusing on the quality and functionality of localization on the Mobile, Web, Member Lifecycle, Personalized UI, and Mobile Games components. As of September 2022, he is currently helping create and build the localization program from the ground up at Avalara as a Senior Localization Program Manager.

Customer Experience Update