Remove Government Remove Measurement Remove NPS
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CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny. Critics argue that NPS oversimplifies complex emotions and fails to provide actionable insights that drive meaningful change.

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B2B CX – Strategy & Business Alignment

ECXO

This means ensuring that every investment in CX improvement is linked to measurable business outcomes , gaining leadership buy-in , and ensuring every department contributes to a unified, customer-centric vision. Customer Effort Score (CES) Measures how easy it is for customers to interact with your company.

B2B 311
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Many B2B firms also lack a central CX team in one survey, 28% had no coordinated CX governance which underscores the challenge of breaking down departmental barriers. Present case studies and industry benchmarks that show measurable gains from CX investments. Break transformation into manageable phases (e.g.,

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Governance mechanisms should be put in place early, led by leadership. For instance, some companies form a CX governance board comprising senior leaders from sales, marketing, operations, services and finance, chaired by the CX executive sponsor. Rather than chasing a single number, CX leaders monitor a dashboard of these metrics.

B2B 339
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Establishing Clear CX Vision and Goals A clearly defined CX vision and specific, measurable goals are essential. This involves setting up multiple feedback channels such as customer surveys, social media listening, direct customer interviews, and net promoter scores (NPS) to capture ongoing customer sentiment and insights.

Strategy 453
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Establishing Clear CX Vision and Goals A clearly defined CX vision and specific, measurable goals are essential. This involves setting up multiple feedback channels such as customer surveys, social media listening, direct customer interviews, and net promoter scores (NPS) to capture ongoing customer sentiment and insights.

Strategy 380