Remove Government Remove Net Promoter Score Remove NPS
article thumbnail

B2B CX – Strategy & Business Alignment

ECXO

Example: Instead of only tracking Net Promoter Score (NPS) , also measure: Customer Lifetime Value (CLV) Measures total revenue potential per customer. Action Point: Establish a cross-functional CX governance team that ensures alignment across all departments.

B2B 311
article thumbnail

Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Many B2B firms also lack a central CX team in one survey, 28% had no coordinated CX governance which underscores the challenge of breaking down departmental barriers. With proper governance structures and accountability measures, they ensure those values translate into sustained actions and measurable improvements.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Why is NPS ® going up or down? Employee Net Promoter Score (eNPS) Employee Net Promoter Score (eNPS) is a customer experience strategy used to measure employee satisfaction and loyalty. Both groups of technologies can be utilized to make analytics more actionable. What metrics should you follow?

article thumbnail

How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Governance mechanisms should be put in place early, led by leadership. For instance, some companies form a CX governance board comprising senior leaders from sales, marketing, operations, services and finance, chaired by the CX executive sponsor. At the organizational level, a governance framework keeps everyone aligned.

B2B 339
article thumbnail

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

article thumbnail

Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

This involves setting up multiple feedback channels such as customer surveys, social media listening, direct customer interviews, and net promoter scores (NPS) to capture ongoing customer sentiment and insights. Regularly updating the strategy based on customer feedback and evolving market conditions is crucial.

Strategy 453
article thumbnail

Designing and Rolling Out a Global Customer Experience Strategy

ECXO

This involves setting up multiple feedback channels such as customer surveys, social media listening, direct customer interviews, and net promoter scores (NPS) to capture ongoing customer sentiment and insights. Regularly updating the strategy based on customer feedback and evolving market conditions is crucial.

Strategy 380