InMoment XI

SEPTEMBER 5, 2024

Solicit customer feedback to evaluate new ways of gaining a competitive advantage. Benefits of a Voice of the Customer Program Businesses without a Voice of Customer program observe which of their products or services are being sold most frequently, and assume that is what customers want more of.

Effort Score 195

Effort Score Net Promoter Score Customer Journeys Metrics 195

ClearAction

FEBRUARY 27, 2017

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report.

Voice of Customer 71

Voice of Customer Effort Score ROI Metrics 71

Experience Matters

APRIL 7, 2015

Today we announced the results of the 2015 Temkin Group CX Vendor Excellence Awards. Once again we had a great group of nominees, making the scoring difficult for the judges. In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

Thematic

OCTOBER 7, 2024

Many businesses overlook their most valuable resource: customer feedback. Understanding the true voice of your customers can be the difference between standing out or getting lost in the crowd. A robust Voice of the Customer (VoC) strategy is no longer optional. What is a Voice of Customer Strategy?

Voice of Customer 62

Voice of Customer Strategy Social Media Handbook 62

ClearAction

SEPTEMBER 22, 2022

CX Annuities Solve CX ROI & Tenure Dilemmas Lynn Hunsaker. CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. Even so, experience managers grapple with demonstrating ROI.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

Thematic

AUGUST 29, 2024

According to a recent McKinsey report , improving customer care is the fastest-growing priority for customer care leaders. And Voice of Customer (VoC) programs are among the most effective tools in the box. Voice of Customer (VoC) is all about tuning into what your customers really think.

Voice of Customer 62

Voice of Customer Social Media Analysis Feedback 62

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

Second to None

FEBRUARY 28, 2019

The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. The following studies aim to highlight the positive financial results of excellent customer experience.

ROI 54

ROI Study Financial Loyalty 54

GetFeedback

MAY 9, 2019

Voice of the Customer (VoC): A Voice of the Customer (VoC) program , also known as customer voice and Voice of Customer , captures, analyzes and reports on all feedback (expectations, likes, and dislikes of your customers) associated with your brand.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

ClearAction

FEBRUARY 27, 2017

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report.

Voice of Customer 48

Voice of Customer Effort Score ROI Metrics 48

Second to None

FEBRUARY 28, 2019

The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. The following studies aim to highlight the positive financial results of excellent customer experience.

ROI 48

ROI Effort Score Study Financial 48

ClearAction

AUGUST 16, 2016

Strategic Customer Experience Action on Voice of Customer Lynn Hunsaker. Strategic customer experience results require a strategic approach in the way we collect data and in the way we take action on it. 3 Types of Customer Experience Action Essential to ROI. Customer Experience Improvement is a Team Sport.

Voice of Customer 48

Voice of Customer Customer Experience Sports Customers 48

Thematic

JUNE 17, 2024

In a recent LinkedIn Live chat hosted by Thematic, CX experts Paul Stevenson, a recognized CX leader with a proven track record in digital transformation and customer-centric strategies, and Rick Denton, a profit navigator specializing in helping companies unlock business value through CX process optimization, tackled this very question.

ROI 62

ROI Multi-Channel Analysis Customer Centricity 62

ijgolding

JUNE 9, 2015

If you have followed my writing for a while, you will be very much aware that I am very proud and passionate Customer Experience Professional (CXP). One of a growing number of ‘specialists’ in the newly recognised professional field, this group of skilled, experienced practitioners is growing in number on a weekly basis.

Customer Experience Professionals 120

Customer Experience Professionals Leadership Customer Experience Effort Score 120

ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. That is what customers reward.

ROI 48

ROI Effort Score B2B Customer Journeys 48

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? Most VoC managers grapple with those at the expense of VoC’s purpose, according to ClearAction’s 5-year benchmarking of B2B customer experience practices.

ROI 54

ROI Feedback Survey Financial 54

Stella Connect

MAY 11, 2017

Your voice-of-customer (VoC) data collection program is an engine. There’s input (investment) and output (ROI + waste). Your job is to create a sustainable power source with near 100% efficiency (high ROI, minimal waste). To date, more than 5,000 customers have been contacted by the service recovery team.

Voice of Customer 40

Voice of Customer Data Contact Center Return on Investment 40

ECXO

DECEMBER 20, 2023

Marketers, and enterprise software vendors from dta and analytics to voice of customer, have spent the past 20 to 30 years trying to work out how to get it right – with mostly disappointing results. This makes it easier to prove ROI. Develop shared use cases Remember the customer should be at the centre of everything.

Customer Experience 156

Customer Experience Effort Score B2B ROI 156

GetFeedback

NOVEMBER 4, 2019

Finding a platform that offers advanced text analysis alongside other more traditional analysis is critical to creating what Bob Thompson calls the Voice of Customer Command Center. One of the trends that will continue to support the development of VoC programs is the sharing of valuable data across departments and functional groups.

B2B 150

B2B Company Effort Score Multi-Channel 150

ijgolding

JANUARY 15, 2016

It is possible that different groups of people are all trying to do CX related activities that are not aligned. Since 2012, the Customer Experience Professionals Association (CXPA) has been flying the flag for all those who work in the field of CX. Customer Experience Strategy. Metrics, Measurement and ROI.

Customer Experience 120

Customer Experience Customer Experience Professionals Customer Centricity Government 120

ClearAction

JANUARY 20, 2020

Customer-facing roles communicate or deliver value. Non-customer-facing groups create or limit value. Accordingly, customer churn may be high even when touch-points are 100% customer-friendly. Only a percentage of your customer base completes a survey, and only a percentage are Detractors.

Customer Experience 120

Customer Experience Analysis Customers Metrics 120

Waypoint Group

SEPTEMBER 12, 2017

The post Short Video: ROI on Customer Feedback Matters in B2B Companies appeared first on Waypoint Group. In this 9 minute video interview, we discuss: Why is it important to invest in getting feedback from the right people, in the right way, at the right time? [at

ROI 20

ROI B2B Video Feedback 20

Comm100

APRIL 26, 2020

In fact, according to Forrester , 72% of businesses say that improving the customer experience is their number one priority. And by the close of 2020, CX is forecast to overtake product and price as the key brand differentiator, according to Jacada Group. There is no other group like it! Why is this? Yes, goodness.

Omni-Channel 130

Omni-Channel Culture Customer Centricity Self Service 130

Wootric CX Blog

SEPTEMBER 13, 2018

For those of you considering text and sentiment analytics, you’ve probably already got a customer experience strategy and a Voice of Customer listening system. You’ve got a C-suite sponsor and they’ve been fostering a customer-centric culture across the whole company with NPS as the guiding star.

Analytics 81

Analytics Tips ROI NPS 81

ClearAction

JANUARY 6, 2021

But the nature of customer experience is long-horizon, not instantaneous. Relationship strength is your aim for recurring ROI on your customer experience efforts. 11) Start expecting everyone to align to customers. Plan up-front for balanced effort to last for the long-haul in making a difference for customers.

Tips 77

Tips Customer Experience Net Promoter Score Customer Journeys 77

ClearAction

JANUARY 20, 2020

Customer-facing roles communicate or deliver value. Non-customer-facing groups create or limit value. Accordingly, customer churn may be high even when touch-points are 100% customer-friendly. Only a percentage of your customer base completes a survey, and only a percentage are Detractors.

Analysis 90

Analysis Customers Metrics Customer Experience Management 90

Storyminers

JULY 6, 2020

Aimee joined Qualtrics when it acquired Temkin Group, a leading CX research and advisory firm. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Hilary George-Parkin.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

SuiteCX

MARCH 31, 2015

Customer Centric Center of Excellence by BU Centralized team which establishes some common technology, processes, metrics, data and customer experience governance. Governance is focused on enhanced data, process innovation and new customer metrics. No common tools or process.

Customer Journeys 100

Customer Journeys Government CEM Omni-Channel 100

Thematic

MARCH 18, 2025

The Voice of Customer , their thoughts, their needs, their wants—these are things you can’t afford to ignore. Besides, customers expect businesses to use their feedback effectively—and they can tell when a company isn’t keeping up. Why Should You Invest in One? Why Companies Use Google Analytics?

Customer Insights 62

Customer Insights Social Media Analysis Consulting 62

Storyminers

JULY 6, 2020

Aimee joined Qualtrics when it acquired Temkin Group, a leading CX research and advisory firm. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Hilary George-Parkin.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

ClearAction

MARCH 20, 2020

Customer-centric voice of the customer may seem automatic: it’s the customer’s voice, so isn’t it automatically customer-centric? “Centric” means “being at the center”, and if your voice-of-customer is asking about you, then it’s not really asking about them.

Customer Centricity 62

Customer Centricity Voice of Customer Customers Financial 62

Second to None

AUGUST 26, 2019

Whether this means building a team internally or starting from scratch, it is key to band together a group whose sole focus is CX. Some examples may be Customer Churn, Average Customer Spend, Cost to Acquire and Serve a Customer. [4]. Ambiguous allocation of the highly important practice will only result in weak outcomes.

Strategy 72

Strategy Chatbots Innovation Metrics 72

PeopleMetrics

MAY 24, 2018

These easy-to-use best practices provide CX leaders with the tools needed to build exemplary Voice of Customer programs that deliver ROI, turning customer feedback into gold. Many companies collect customer feedback, but very few act on what they hear. Bruce Temkin , Managing Partner, Temkin Group.

Feedback 54

Feedback CEM Chief Customer Officer ROI 54

Thematic

MARCH 30, 2025

For example, if a customer leaves a low NPS score with a comment, an integration could automatically open a ticket in Zendesk or Salesforce for a support rep to follow up. Modern CRM systems are beginning to include voice-of-customer tracking.

Feedback 62

Feedback Roadmap Effort Score NPS 62

Hello Customer

OCTOBER 13, 2021

To discern the voice through all the brouhaha, you’d best home in on a particular audience segment rather than listen to the whole chorus of clients. These could be your first 100 customers, fans or detractors on internet forums, potential prospects, a specific age group or community etc. Voice of Customer Templates.

Examples 98

Examples Survey Customer Journeys eBook 98

Think Customers

AUGUST 30, 2021

Conversational intelligence According to Forrester, conversational intelligence tools, like speech & text analytics and other voice-of-customer technology, “use natural language processing to capture unstructured data from remote spoken conversations between sellers and buyers.

B2B 59

B2B Sales CRM Video 59