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AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. We want to ensure that all elements of the guestexperience are as great as they can be,” shares Schohl.
Market Intelligence : NLP can analyze many news articles, blog posts, and social media posts. This helps provide insights about market trends, competitor activities, and possible business opportunities. They turned to InMoment for a powerful NLP platform that could analyze and decode the jargon-filled language of professional sports.
Basically, anyone that can claim a bit of your market share is fair game for a competitive analysis report. With it, you can create an effective marketing strategy to help increase brand awareness and, ultimately, gain a competitive advantage, all based on the revelations you learn. Detailed competitor analysis is empowering.
How about helping with predictive marketing models – anticipating trends, or even catching them just as they break. The Westin responded by offering “well-being” experts, to “guide and inspire [the] guestexperience.” What are the advantages? Green tea is now an in-room amenity, with instant oatmeal is also available.
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