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This has changed the demand for tourism and hotels significantly. This change has dealt a significant impact on the management and marketing activities of hotels across the globe. How might companies like Marriott prioritize where investments should be made to drive guest engagement?
If you can deliver an exceptional customer experience, your business will be able to steal market share from the competition. The tourism and hospitality company has been able to create a loyal fan base. While there’s always room for improvement, customer service provides a huge opportunity for your business to shine.
Hotels are showing signs of recovery across the Southern, Western, and East African markets following the turbulence of the past two years. Hotels must therefore look to strengthening relationships with guests and deliver more tailored services if they are to capitalise on this momentum.
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