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Your customer experience (CX) program, like your business, needs to be able to grow and evolve to prove a return on investment. If you’re like the majority of CX practitioners (CX Network’s “Global State of CX” report shows that it is the second highest concern for CX practitioners), you likely have quite a few ROI questions.
Here are the 4 ways they refreshed a stale customer experience program: Going from Measuring to Improving Getting the Right Insights to the Right People Turning Intelligence into Action Proving ROI Using Purpose-Driven Results. Strategy #4: Proving ROI Using Purpose-Driven Results. Let’s dive in to see how they did it!
Measuring and Demonstrating ROI: While investing in customer experience design is crucial, businesses need to measure and demonstrate the return on investment (ROI) to justify these efforts. Disney is synonymous with magical experiences, and their attention to detail in CX design is unmatched.
Michel Falcon: When individuals are fighting for budgets, well, maybe fighting is not the right word, it’s not fitting for that, but trying to present their case for their yearly budgets for the departments and something like company culture isn’t as clean cut or measurable in terms of ROI, as a social media ad campaign.
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