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AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. Owner Arthur Blank has instilled a culture of fan-centricity, mandating everyone in the organization to deliver a superb experience.
Use video storytelling to share guestexperiences and emotional narratives. These practical strategies will help your hotel brand’s social media engagement with its target audience, generate higher ROI, and make your social media campaigns more impactful.
Michel Falcon: When individuals are fighting for budgets, well, maybe fighting is not the right word, it’s not fitting for that, but trying to present their case for their yearly budgets for the departments and something like company culture isn’t as clean cut or measurable in terms of ROI, as a social media ad campaign.
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