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Industrial & Aviation Design Gensler’s Los Angeles Aviation and Transportation Studio partnered with InMoment, leveraging sentiment analysis on customer feedback to make better-informed decisions about the planning and design of airports. This reduces waittimes and boosts customer satisfaction.
Collecting customer feedback at the right place and time allows businesses to understand these unique interactions and optimize services accordingly. For example, feedback collected at a checkout counter may focus on waittimes, staff friendliness, or payment options.
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