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Download VoC Handbook Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. Direct customer feedback can provide actionable insights that help retailers enhance loyaltyprograms.
A recent study by Accenture found that over 90 percent of companies today have some kind of customer loyaltyprograms in place. Yet, over 71% of customers surveyed by the researchers said that these programs do not really engender loyalty. There are several ways this is done.
When they talk about you negatively , find ways to address their concerns and complaints ( Buffer.com has a handy handbook to help with this). Ecommerce companies turn to advanced loyaltyprograms that keep track of buyer activity and grant them discounts and other incentives when they stick around (see some examples at Sleeknote.com ).
Create better customer loyaltyprograms. The Service Culture Handbook. This customer service culture handbook is a step-by-step guide for its readers to create a customer-focused culture in the company. The Customer Success Professional’s Handbook. Understand your team members better. Author: Jeff Toister.
Jeff Toister is a consultant, trainer, and author of The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service. Read Shep’s latest Forbes Article: The Best LoyaltyPrograms Go Beyond Rewards.
Nordstrom’s culture manifests this value in their very brief employee handbook that contains one simple rule: “Use good judgement in all situations.” Customer loyalty is the other side of the coin. For Nordstrom, 38% of their $14 billion in sales comes from customers who belong to the company’s loyaltyprogram.
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