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[Experience Action Podcast] CX Pulse Check – December 2024

Experience Investigators by 360Connext

Discover how AI is reshaping the marketing landscape alongside our special guest co-host Andy Crestodina. First, we unravel the secrets behind Taco Bell and KFC’s AI-driven marketing success, which not only boosts sales but also enhances personalized communication. It’s the last CX Pulse Check of 2024!

Handbook 143
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Is it Time to Do Away with Market Research Departments?

C3Centricity

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? In the GRBN report, they mention the largest barriers to the measurement of the ROI of market research and insight.

Handbook 275
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[Experience Action Podcast] CX Pulse Check – January 2025

Experience Investigators by 360Connext

The discussion emphasizes the need for empathy, proactive engagement, and a comprehensive understanding of customer journeys to foster loyalty in a competitive market. A founding member of Cisco Systems CX function, he helped build the function with a focus on digital experience and partners.

Handbook 143
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Simplifying Product Prioritization Through RICE: A Practical Handbook For PMs

kommunicate

Last Updated on August 30, 2023 We all know how chaotic product marketing can be. Product marketing campaigns that must go out on time, like clockwork. The post Simplifying Product Prioritization Through RICE: A Practical Handbook For PMs appeared first on Kommunicate Blog. There are competitors to keep a tab on.

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Game Changing Methods to Optimize Your Customer Experience

CloudCherry

She led customer experience and marketing at Applied Materials and Sonoco. Lynn authored 6 benchmarking studies and 3 CXM handbooks. Lynn Hunsaker Bio: Lynn Hunsaker is 1 of 5 CustomerThink Hall of Fame authors. She is a CXPA Recognized Resource Training Provider with CCXP students from 70 countries.

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The Explosive Growth of the Text Analytics Market: Trends, Opportunities, and Forecast

Thematic

The text analytics market is expected to skyrocket from around $29 billion to over $78 billion in the next few years. Understanding the Text Analytics Market At its core, text analytics is all about turning unstructured text—like customer feedback, emails, support tickets, and social media posts—into something useful.

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Voice of Customer Examples: How Different Industries Use VoC Insights

Thematic

Download VoC Handbook Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. Efficient and accurate market research Traditional market research methods can be time-consuming and costly.