Handbook Marketing Roadmap 
Thematic
MARCH 20, 2025
By using Thematic’s AI and human expertise , Atlassian uncovered key customer pain points and improved its product roadmap Key takeaway: Companies that act on pain points fast gain a competitive edge—73% of consumers will switch to a competitor after multiple bad experiences.
Gainsight
NOVEMBER 10, 2021
Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. One reason is that it fits perfectly into a SaaS market that has undergone a massive shift in recent years. Back your product roadmap with data. What is product-led success?
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Thematic
FEBRUARY 24, 2025
By analyzing customer interactions across different channels, brands can personalize marketing and service strategies. Optimize marketing and sales efforts by forecasting which products or services customers are likely to buy next. If a business delivers a consistent experience across all platforms, it increases trust and conversions.
Thematic
MARCH 30, 2025
Businesses can optimize marketing, improve customer experiences, and stay ahead of the competition by using data-driven customer insights. For marketing teams, metrics such as customer retention , conversion rates , and social sentiment provide insight into campaign effectiveness. The marketing team pauses promotions for that SKU.
Thematic
MARCH 26, 2025
" And that’s not in product development; customer feedback is important even in other departments—marketing, customer support, and more. Solution: By analyzing customer sentiment, marketing teams can refine messaging to better connect with customer expectations. Customer feedback isn’t just limited to surveys.
ClearAction
FEBRUARY 13, 2023
It includes a 29-minute video and handbook with case studies, true-false quiz, easy slide image navigation to revisit any specific point, and template for internal discussion and application. This customer experience course is an actionable overview for making CX a team sport company-wide. The Essentials module is free to everyone.
delighted
FEBRUARY 22, 2022
To add to these challenges, educational tools like handbooks, seminars, and models that explain how to grow a CX program, or assess your customer experience maturity, don’t really exist. You’re a cross-functional guru, bridging gaps between marketing, product, insights, and retention teams. As a CX leader, you are indispensable.
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