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Is it Time to Do Away with Market Research Departments?

C3Centricity

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? In the GRBN report, they mention the largest barriers to the measurement of the ROI of market research and insight.

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The 10 Most Important Customer Service Books to Kick Start Your Career

Kayako

In The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry, Robert Spector breaks down all of the ways that Nordstrom sets itself apart, and provides guidance for how to tailor it to your own industry. What is the ROI on having a customer-driven company?

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Why Journey Map? 3 Problems They Can Solve

Experience Investigators by 360Connext

If you see a poster on a wall, an outline in a company handbook, or any other sort of static document that gets created and then spends its time collecting dust… then you might think journey maps are a waste of time. . When organizations can’t connect customer data to business results, they can’t see the ROI of CX.

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An Easy Guide on How to Use Data-Driven Customer Insights for Smarter Business Decisions

Thematic

Businesses can optimize marketing, improve customer experiences, and stay ahead of the competition by using data-driven customer insights. For marketing teams, metrics such as customer retention , conversion rates , and social sentiment provide insight into campaign effectiveness. The marketing team pauses promotions for that SKU.

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Unlocking Customer Experience Insights: Strategies for Better Satisfaction

Thematic

By analyzing customer interactions across different channels, brands can personalize marketing and service strategies. Optimize marketing and sales efforts by forecasting which products or services customers are likely to buy next. How do businesses measure the ROI of customer experience improvements?

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Product Led Success: The Professional’s Handbook – An Introduction Blog

Gainsight

Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. One reason is that it fits perfectly into a SaaS market that has undergone a massive shift in recent years. Take a look at ‘Product-Led Success: The Professional’s Handbook.’.

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7 Ways Text Analytics Helps in Product Development

Thematic

And take note: companies that use AI-driven text analytics are already seeing the benefits—early adopters of AI in CX are 128% more likely to report high ROI from their AI tools. Enhance Market Research with Competitive Insights What if you could see what your competitors are getting right—or wrong?