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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. Insufficient staff to measure.

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The Ultimate Customer Loyalty Handbook

MyCustomer

Companies that organise and manage CX effectively see measurable improvements in customer satisfaction, sales conversion rates, employee 17th Jan 2023 The Ultimate Customer Loyalty Handbook

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Voice of Customer Examples: How Different Industries Use VoC Insights

Thematic

Download VoC Handbook Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. For example, Amazon uses data analytics to suggest products and adjust prices based on what customers are doing online.

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The Customer Health Score Handbook Overview

ChurnZero

“The Customer Health Score Handbook” provides a comprehensive, step-by-step guide to building a customer health scoring program, helping you predict customer health, prevent surprise churn, and grow your accounts. Pick scoring criteria : choose relevant metrics to measure customer health.

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An Exploding Stove, Epic Hold Music, and AI that Measures Consumer Emotion

Chadwick Martin Bailey

To quote the Handbook of Research Methods in Social and Personality Psychology , a favorite from my grad school days, “In practice, objective measures in the brain and body tend to be weakly correlated with one another, and together they do not consistently and specifically distinguish between instances of anger, sadness, fear, and so on.

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Understanding the Importance of an Employee Handbook and How to Write It

CSM Magazine

You can do this by giving your recruits an employee handbook, so they can learn all about your company and their role in it. Unfortunately, an estimated 60% of employees avoid reading the company handbook, or they are not provided with one. Also, your handbook can help protect you and your company from legal claims.

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Unlocking Customer Experience Insights: Strategies for Better Satisfaction

Thematic

Use Sentiment Analysis to Measure Customer Emotions Customer emotions play a critical role in shaping their experience with a brand. Download VoC Handbook Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback.