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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. Insufficient staff to measure. Awareness of communications.

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Voice of Customer Examples: How Different Industries Use VoC Insights

Thematic

Download VoC Handbook Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. For example, Amazon uses data analytics to suggest products and adjust prices based on what customers are doing online.

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The Customer Health Score Handbook Overview

ChurnZero

“The Customer Health Score Handbook” provides a comprehensive, step-by-step guide to building a customer health scoring program, helping you predict customer health, prevent surprise churn, and grow your accounts. Pick scoring criteria : choose relevant metrics to measure customer health.

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An Easy Guide on How to Use Data-Driven Customer Insights for Smarter Business Decisions

Thematic

Identifying Key Performance Indicators (KPIs) Once your data is integrated, the next step is knowing what to measure. Not all data points are equally useful, which is why setting clear KPIs— metrics that reflect success — is essential. When KPIs align with business goals, every insight becomes measurable progress.

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What to Measure for Product-Led Growth

Gainsight

If you’re considering implementing—or have already implemented—a product-led growth (PLG) strategy, one of the first things you should determine are the metrics you’ll need to measure success. . After all, it’s impossible to improve if you’re not measuring your enhancements. User Sentiment and Feedback.

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How To Measure Product Adoption Using Product Analytics

Gainsight

Here’s how to measure product adoption using product analytics. Better yet, you can see the user’s biggest friction points, eliminate those barriers blocking their path to higher adoption, and measure the results. How To Measure Product Adoption. Metrics You Can Use To Measure Product Adoption.

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How to Build a Strong Customer Service Culture

Help Scout

Your customer service culture is not what your fancy “Customer Guarantee” promises, and it’s not whatever you say it is in your new employee handbook. Their success metrics should have a clear customer focus, and their leaders should care about customer experience. Report on customer service metrics to your board.

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