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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Lack of alignment on important metrics. Brand image and brand equity metrics. Storytelling. Direction setting. This research is now a few years old and the world is changing fast.

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Voice of Customer Examples: How Different Industries Use VoC Insights

Thematic

Download VoC Handbook Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. Try out Thematic on your customer data and see for yourself why so many companies use us for their VoC programs.

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The Customer Health Score Handbook Overview

ChurnZero

“The Customer Health Score Handbook” provides a comprehensive, step-by-step guide to building a customer health scoring program, helping you predict customer health, prevent surprise churn, and grow your accounts. Pick scoring criteria : choose relevant metrics to measure customer health.

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The 10 Most Important Customer Service Books to Kick Start Your Career

Kayako

In The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry, Robert Spector breaks down all of the ways that Nordstrom sets itself apart, and provides guidance for how to tailor it to your own industry. The Customer Support Handbook. Books to develop yourself.

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Product Led Success: The Professional’s Handbook – An Introduction Blog

Gainsight

Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. Product-led strategies use metrics to lay out a clear set of priorities that you can lean on when it comes time to create product roadmap decisions. What is product-led success?

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An Easy Guide on How to Use Data-Driven Customer Insights for Smarter Business Decisions

Thematic

Not all data points are equally useful, which is why setting clear KPIs— metrics that reflect success — is essential. For marketing teams, metrics such as customer retention , conversion rates , and social sentiment provide insight into campaign effectiveness. trends, patterns, and metrics). The result?

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How to Build a Strong Customer Service Culture

Help Scout

Your customer service culture is not what your fancy “Customer Guarantee” promises, and it’s not whatever you say it is in your new employee handbook. Their success metrics should have a clear customer focus, and their leaders should care about customer experience. Report on customer service metrics to your board.

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