Handbook ROI Social Media 
C3Centricity
APRIL 2, 2018
Thanks to social media and websites, the IoT (Internet of Things) and smart products, companies are inundated with information these days. A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Let me explain.
Kayako
JULY 6, 2017
In The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry, Robert Spector breaks down all of the ways that Nordstrom sets itself apart, and provides guidance for how to tailor it to your own industry. What is the ROI on having a customer-driven company?
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Thematic
FEBRUARY 24, 2025
Social media listening – Analyze comments, mentions, and discussions about your brand. Social media platforms – Where customers engage with brands, leave reviews and ask questions. However, only 51% of businesses currently use social listening to inform their strategy.
Thematic
MARCH 20, 2025
Every day, customers leave a trail of feedback in online reviews, social media posts, and surveys. And take note: companies that use AI-driven text analytics are already seeing the benefits—early adopters of AI in CX are 128% more likely to report high ROI from their AI tools. So let’s break it down.
Thematic
MARCH 30, 2025
That means gathering customer data from a range of sources—surveys, CRM systems, support tickets, social media, product usage, and more. In fact, high-performing businesses are 128% more likely to report strong ROI from their investments in predictive analytics. But collecting feedback is only half the battle. The result?
Comm100
NOVEMBER 14, 2017
Social Media Groups and Boards to Follow. A common misconception is that social media is only good for sharing cat pictures and political complaints, and while it IS good for both of these things, it is also a great place to have more targeted conversations with some exceptional thought leaders in your field.
Thematic
MARCH 18, 2025
They leave feedback all over the place: surveys, reviews, emails, social media, customer service calls… and before you know it, you’re drowning in data. Many businesses collect feedback from various sources—surveys, support tickets, social media, and reviews.
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