Hospitality Loyalty Programs Rewards Programs 
Kayako
MAY 30, 2017
Instead of implementing a “loyalty” program that has nothing to do with loyalty (and everything to do with discounts), Van Belleghem says think instead about how you would treat your best friend if he or she became a client. In his talk, Customer loyalty programmes…why bother!
Up Your Service
MAY 3, 2017
This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists.
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CSM Magazine
NOVEMBER 10, 2023
There is hardly any online or land-based casino that doesn’t offer some kind of a loyalty program, like the iRush Rewards program or any other like this. But do those programs really work, and how? Usually non-members of the loyalty program, fairly satisfied with the casino services.
ShepHyken
OCTOBER 11, 2021
Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? Hospitality Net) The best demonstration of brand loyalty in hospitality and travel, in general, is the share of repeat business. We can learn so much from the hospitality industry. by Max Starkov.
Kitewheel
MARCH 4, 2019
Travel and hospitality companies have a difficult job. Personalize Based On Past Behavior to Drive Loyalty. Too often, when interacting with travel brands and hotels, they don’t seem to know who you are unless you’re a member of their rewards program. There is huge market pressure to make great deals.
Currency Alliance
DECEMBER 13, 2018
Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%
Currency Alliance
FEBRUARY 26, 2019
Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.
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