Customer Bliss

JUNE 6, 2017

Our conversation charts Brad’s path from consultant to Bain, to Starwood hotels and his groundbreaking work at Peloton. As head of Member Experience, Brad is responsible for retention marketing, member lifecycle and loyalty, community, social media, email marketing, and member. About Brad.

Hotels 149

Hotels Social Media Consulting Loyalty Programs 149

Retently

JUNE 28, 2022

Ask customers to spread their love on social media. Give them direct links and ask to share their satisfaction on social media. Considering that 73% of consumers are more likely to recommend a brand with a good loyalty program, putting together one is worth the try. Great feedback? You get what you ask for.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Personalization comprises four key strategic initiatives.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

BirdEye

NOVEMBER 30, 2023

Understand what makes them work and what issues customers have with them, analyze their reviews and ratings, and monitor their marketing campaigns on social media. This makes it critical for travel agencies to build a strong presence on social media and influence potential clients to choose them.

Travel 110

Travel Marketing Social Media Hotels 110

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. 79% of consumers say that loyalty programs caused them to purchase from an organization more frequently.

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

ShepHyken

AUGUST 30, 2019

By producing valuable content and distributing it through channels like your blog, email, social media accounts, and even SMS, you’ll start to build engagement with your customers. Create Loyalty Programs with Enticing Rewards. Another excellent way to sustain customer lifetime value is to create a loyalty program.

Loyalty Programs 109

Loyalty Programs Lifetime Customer Loyalty Poor Customer Service 109

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

Thematic

OCTOBER 30, 2024

You can collect VoC data through: Surveys Interviews Reviews Social media interactions This data is crucial for understanding customer satisfaction, identifying areas for improvement, and strengthening customer relationships. Direct customer feedback can provide actionable insights that help retailers enhance loyalty programs.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

SurveyGizmo

FEBRUARY 4, 2021

Loyalty programs are one method for bringing value to your customers, and to be successful need to deliver upon brand promise and build positive customer experiences. When executed correctly, loyalty programs can often cover potential losses during tougher times because loyal customers will remain customers.

Loyalty 98

Loyalty Net Promoter Score Airlines Hotels 98

Experience Investigators by 360Connext

JANUARY 12, 2015

In fact, they are 70% more likely to do so if they are part of a loyalty program or “VIP” customers. The ways to increase loyalty AND gain more word-of-mouth traction is to treat your customers fabulously. As an example, I stayed at a hotel monthly in Birmingham, Alabama, for a while.

Loyalty 110

Loyalty Hotels Hospitality Loyalty Programs 110

Currency Alliance

MAY 21, 2017

Hotel group cards. Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.

Loyalty Programs 40

Loyalty Programs Loyalty Airlines Hotels 40

Currency Alliance

NOVEMBER 21, 2016

Hotel group cards. Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.

Loyalty Programs 40

Loyalty Programs Loyalty Airlines Hotels 40

InMoment XI

OCTOBER 4, 2024

A hotel chain implements a loyalty program to reward repeat customers with points that can be redeemed for discounts or other special offers. The program is likely to boost satisfaction and give existing customers an incentive to book rooms in the future. Limited channels for feedback collection.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

CSM Magazine

JANUARY 27, 2025

Social Media Engagement Social media isnt just a marketing toolits a direct line to your customers. Heres how social media can become your secret weapon for customer service: Fast Responses : Social platforms are public, making your response time part of your brand image. Simpleloyalty programs.

Customer Service 52

Customer Service Multi-Channel Chatbots Social Media 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

InteractionMetrics

MARCH 27, 2025

Develop Reward and Loyalty Programs Loyalty programs aren’t just about offering punch cards or reward points (although sometimes, they can be). Theres tons of room for creativity when you offer a loyalty program. Airlines and hotels use this strategy all the time. Really easy.

Customer Retention 52

Customer Retention Strategy How To Net Promoter Score 52

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. and changing consumer behavior is impacting the legacy loyalty model, and setting the stage for new leaders to emerge.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Experience Investigators by 360Connext

APRIL 7, 2015

Never mind that they are sending emails about merging loyalty programs and becoming one airline. That’s where we’re told that the “best they can do” is offer us a hotel “distressed passenger” discount for a hotel 40 minutes from the airport. We again, did as we were told.

Airlines 110

Airlines Customer Experience Travel Hotels 110

Up Your Service

MAY 3, 2017

For airlines, hotels, resorts and other companies in the travel and hospitality industry, this presents new challenges in terms of managing their reputation. Good or bad, social media massively amplifies the word-of-mouth effect. Take hotels, which [often] don’t anticipate any future travel needs at checkout.

Hospitality 74

Hospitality Travel Industry Brands 74

CSM Magazine

OCTOBER 4, 2024

By using this type of analysis, casinos can offer tailored promotions, specific games, and even custom hotel room experiences. Loyalty Programs and Rewards Customer loyalty programs round out the list of strategies as the best ways to keep guests satisfied and coming back for more.

Customer Satisfaction 52

Customer Satisfaction Entertainment Loyalty Programs Hotels 52

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever.

Tourism 56

Tourism Travel Customer Service Airlines 56

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

ShepHyken

JANUARY 21, 2024

You will love his opening story about what happened in a well-known, name-brand hotel. In this year’s report, consumers indicated that they value relationship marketing strategies, personalization and loyalty programs, while third-party tracking tools and social media advertisements continued to rank among the most unpopular.

Customer Service 63

Customer Service Self Service Trends Hotels 63

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Clarabridge

OCTOBER 12, 2015

Working with Clarabridge, Rotana Hotels, one of the leading hotel groups in the Middle East and Africa, overhauled their guest survey and designed a more personalized survey experience, customized to each guest’s stay. Repeat guests are given the opportunity to join Rotana Rewards, Rotana’s loyalty program. The result?

Customer Experience 40

Customer Experience Hotels Knowledge Base Loyalty Programs 40

Currency Alliance

NOVEMBER 22, 2017

Take loyalty programs for example. I’d accrued a lot of currency with the airline in recent months so I was able to exchange from the airline account to the hotel account on my mobile. The hotel offered me a really good rate for the weekend I was there, with breakfast included. I get that. A lot of them do.

Case Study 45

Case Study Study Airlines Hotels 45

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

SurveySensum

AUGUST 12, 2024

By having a direct link you can easily share it on multiple platforms like your website, social media channels, email, SMS, and much more to encourage customers to leave reviews hassle-free. Don’t forget to invite loyal customers to your loyalty program or tag them on social media to spread positive word-of-mouth.

Tips 52

Tips How To Social Media Effort Score 52

ProProfs Chat

JANUARY 18, 2022

How disinterested or interested are you in becoming a member of our loyalty program? ? How would you rate your recent stay at our hotel? *5 With ProProfs Survey Maker , you can share your survey as a link via email, social media or embed it directly on your website. Extremely Unlikely. ? Unlikely. ? Undecided. ?

Examples 95

Examples Net Promoter Score NPS Survey 95

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. of budget, down from 6.6% in 2017[ii].

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

ProProfs Chat

DECEMBER 21, 2020

Social media platforms. So, what should you do when you have a bunch of customers who have been standing by your brand loyalty for years? If anything, loyalty programs are soaring. Introduce a customer loyalty program. For any business to be successful, a loyalty program makes absolute sense.

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. tours or museum visits. restaurant capacity.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52