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Each week I read many customerservice and customer experience articles from various resources. This is Where RewardsPrograms Lose Most of Their Members by Jenn McMillen. Yet 44% of companies say they’re more keenly focused on customer acquisition and just 16% on retention.
But a whole other degree of devoted customer exists: The brand evangelist, described as the kind of traveler who feels so connected to a company that they proactively share their positive experiences with others. In today’s connected world, customerservice experiences — especially the bad ones — often spread like wildfire.
Here are some common rewards models you can consider offering to your customers: Points-Based RewardsPrograms: Points accumulate toward free or discounted items to motivate repeat business (Starbucks does this brilliantly through their My Starbucks Rewardsprogram). These incentivize them to stay loyal.
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