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Why Confusing Inertia With Loyalty Will Eventually Kill Your Business

Beyond Philosophy

In a meeting with a long-time client, I learned how pleased they were with their repeat business, which they saw as loyal customers coming back for more. However, when they showed me the repeat business stats, what I saw wasn’t loyalty; it was inertia. Let’s begin by defining customer loyalty and inertia.

Loyalty 88
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Phone Calls: How to Improve Your Customer Relationship Management?

CSM Magazine

Business managers and CEOs understand the importance of good customer satisfaction. Without proper customer relationship management, a company can attract lots of negative customer reviews. This guide covers some ways of improving customer relationship management with phone calls. It helps to build brand loyalty and trust.

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5 Ways Ecommerce Brands Can Increase Customer Loyalty

ModSquad

Every interaction with your customer is an opportunity to build your connection and inspire a sense of loyalty with them. Keeping customers is a company-wide effort; here are five ways to build your customer’s loyalty. To paraphrase Maya Angelou, people will never forget how you made them feel. Reward their loyalty.

Ecommerce 119
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How to Create a Successful Customer Loyalty Program

Michelli Experience

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. 5) Make it Fun – This is about rewards and playfulness.

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Customer Loyalty Program: The Ultimate Guide

ProProfs Chat

If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points. What is a Customer Loyalty Program?

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. This actually is not true.

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Precision loyalty: data-led investment yields greater ROI

Currency Alliance

This article explains how loyalty partnerships among complementary brands can produce more comprehensive customer understanding that drives down cost while strengthening engagement – and how to apportion loyalty investments. Long-Term Rewards Are Losing to Short-Term Thinking. It may, or may not be yours.

ROI 52