Why Confusing Inertia With Loyalty Will Eventually Kill Your Business
Beyond Philosophy
DECEMBER 14, 2023
In a meeting with a long-time client, I learned how pleased they were with their repeat business, which they saw as loyal customers coming back for more. However, when they showed me the repeat business stats, what I saw wasn’t loyalty; it was inertia. Let’s begin by defining customer loyalty and inertia.
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