MarTech-Driven Transformation: Navigating the Future of Customer Experience
ECXO
AUGUST 12, 2024
Marketing technology (MarTech) is at the heart of this evolution, integrating data, automating processes, and enabling personalized, real-time customer interactions. Marketing Automation Platforms: Platforms such as Marketo and HubSpot are vital for automating marketing tasks like email campaigns, social media management, and lead nurturing.
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