Alida

MARCH 27, 2018

Michael also revealed that MO’s new loyalty program, Fans of MO , was co-created with the viewpoints of the company’s most loyal customers. Fans of MO is designed with this is mind: customers with different needs and preferences are provided different value and experiences through an enhanced guest recognition and engagement program.

Brands 124

Brands Hotels Rewards Programs Insurance 124

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

InteractionMetrics

MARCH 27, 2025

Customers remember and reward this kind of personal touch. Develop Reward and Loyalty Programs Loyalty programs aren’t just about offering punch cards or reward points (although sometimes, they can be). Theres tons of room for creativity when you offer a loyalty program.

Customer Retention 52

Customer Retention Strategy How To Net Promoter Score 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. In some ways, it’s surprising how little the supermarket industry has moved on. We estimate only about a third of grocery chains worldwide operate a points-based rewards program. Loyalty programs are essentially a value exchange.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Oracle

APRIL 8, 2021

Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. This is the domain of loyalty programs, from the traditional points-based reward systems to fully-fledged membership experiences. I’m not alone!

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

ShepHyken

APRIL 14, 2024

Many of the articles in these weekly roundups are tied to specific industries. It also includes a short list of what to consider when protecting customer loyalty. Loyalty Programs Should Encourage Competition. Loyalty programs typically offer their members savings or perks.

Net Promoter Score 77

Net Promoter Score Loyalty Programs Customer Service Ecommerce 77

Up Your Service

MAY 3, 2017

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Turning loyalty members into evangelists.

Hospitality 74

Hospitality Travel Industry Brands 74

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

InMoment XI

OCTOBER 8, 2024

Stronger Competitive Advantage In competitive industries, customer experience is often a key differentiating factor. Reward Loyal Customers Implement a customer loyalty or rewards program that acknowledges and incentivizes repeat business. billion in additional annual revenue depending on your industry.

Customer Experience 195

Customer Experience Self Service How To Net Promoter Score 195

BirdEye

FEBRUARY 5, 2025

These tips highlight how restaurant brands and restaurant owners can efficiently do social media management to captivate their audience, increase customer loyalty, and stand out in the restaurant industry. Integrating this with a rewards program can incentivize participation. for sure: 1.

Social Media 104

Social Media Tips Marketing Video 104

Customer Guru

JUNE 26, 2018

Another app called ‘ My beauty bag ‘ allows customers to look at their shopping history, track rewards, and purchase products or save them for later. Loyalty programs are super-powerful marketing tools. This program has helped create raving fans for the brand! Creating loyal customers. Do let us know!

Omni-Channel 82

Omni-Channel Retail Loyalty Programs Social Media 82

CX University

NOVEMBER 21, 2020

Legal divisions have had to adapt their speech to be more understandable and much like the IT industry, consumer and data protection laws have completely disrupted their space. Whilst this may tick the personal preferences checkbox, we are not suggesting that a loyalty program will solve all your customer experience problems.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

BirdEye

JULY 5, 2023

You can ensure this by using their names in communications, providing personalized product recommendations, rewarding them with personaized incentives. Customer loyalty programs Customer loyalty programs are a staple in all marketing strategies. Spotify With the data of some 523.9

Examples 98

Examples Strategy Marketing Social Media 98

Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit.

Rewards Programs 60

Rewards Programs Hotels Chief Customer Officer Travel 60

ShepHyken

OCTOBER 11, 2021

Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? Hospitality Net) The best demonstration of brand loyalty in hospitality and travel, in general, is the share of repeat business. We can learn so much from the hospitality industry. by Max Starkov.

Customer Service 77

Customer Service Hospitality Rewards Programs Self Service 77

Optimove

SEPTEMBER 16, 2024

Send out personalized promotions to boost loyalty. Implement gamification and loyalty programs for deeper player engagement. Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more When it comes to marketing lotteries, the U.S. lotteries can learn: U.S.

Gamification 52

Gamification Marketing Loyalty Programs Social Media 52

SurveySensum

JULY 9, 2024

Through consistent customer experience, engaging programs, and establishing a sense of community, the coffee giant has created a streamlined experience for customers which they keep coming back to. Their retention strategy includes different reward programs, customized menus, personalized recommendations and offers, and many more.

NPS 52

NPS Loyalty Loyalty Programs Effort Score 52

Bold360

APRIL 27, 2017

Inspiring Real Loyalty, No Cards in Sight. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success. With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever.

Tourism 56

Tourism Travel Customer Service Airlines 56

Retently

OCTOBER 23, 2024

The ecommerce industry has seen tremendous growth in recent years, with more and more businesses shifting online to sell their merchandise. Acording to the Baymard Institute, the cart abandonment rate for all industries averages at around 70% , which means that most potential buyers are walking away before clicking “checkout.”

Ecommerce 110

Ecommerce Survey Retail NPS 110

SurveySensum

JULY 26, 2023

Building Meaningful Loyalty Programs By leveraging customer feedback you can create meaningful loyalty programs that cater to the expectations and preferences of your customers. These programs will help you foster a long-lasting and meaningful relationship with your customers.

Customer Retention 52

Customer Retention Retail Strategy Social Media 52

Forrester's Customer Insights

DECEMBER 20, 2019

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently.

Loyalty 29

Loyalty Omni-Channel Rewards Programs Industry 29

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

PK

JULY 15, 2019

Whereas past Wave reports have focused on loyalty platform technology providers, this is the first time a Wave report focused exclusively on leading loyalty firms offering services, from visioning and strategy through design, development, and launch of new member experiences.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

CSM Magazine

OCTOBER 4, 2023

To begin with, when do you offer customers the opportunity to join your rewards program? Inviting customers to join a loyalty program at an awkward point in the purchasing process can derail them from buying. How easy is it for them to join? And once they’ve joined, how do you keep them engaged without overwhelming them?

Loyalty 59

Loyalty How To Banking Airlines 59

Retently

MARCH 18, 2019

Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. So, Netflix has enough time to earn back the money they spend on acquiring new customers. Starbucks Customer Retention.

Net Promoter Score 127

Net Promoter Score Omni-Channel Company NPS 127

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Kitewheel

MARCH 4, 2019

Forbes reported that Airlines have never risen above the bottom 20% of industries in terms of customer satisfaction ratings, even as J.D. Things are improving for the travel industry, but the biggest multipliers of customer satisfaction seem largely to be left behind. Personalize Based On Past Behavior to Drive Loyalty.

Travel 40

Travel Hospitality Customer Journeys Examples 40

SurveySparrow

SEPTEMBER 25, 2020

You should put more efforts into retaining them, they could also be a part of your customer loyalty program, if you have one. Integrate loyalty programs into your surveys: Loyalty programs are a great way to not only increase your retention rate, but also to improve your sales.

Sales 59

Sales Survey How To Omni-Channel 59

delighted

JUNE 1, 2022

Regardless of your industry, you should be using at least one of the above to get more from your existing customers. Start a rewards program. Loyalty programs are an excellent way to reward and recognize customers who stick with you. Customers want to know that they’re valued.

Net Promoter Score 74

Net Promoter Score Customer Retention Self Service Loyalty 74

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

MAY 24, 2021

Improve Your Loyalty Program. Maybe it’s time you reinvent your loyalty program so you can reward your customers more. Come up with exciting and rewarding offers that your customers can’t easily resist. Point-based rewards programs. Early access to sales and promotions.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

Qualtrics

DECEMBER 20, 2018

Transactional NPS – Net Promotor Score (NPS) is an industry benchmark that measures customer loyalty. Customer effort score – Customer Effort Score (CES) is an industry benchmark that measures the amount of effort a customer exerts to get his issue resolved. – See our predesigned relational NPS project.

Customer Experience 30

Customer Experience Effort Score Rewards Programs NPS 30

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40