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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. But we see teams fall into an all-too-common trap when they don’t focus on why they’re collecting these metrics. Few experienced professionals dare to venture off from these tried-and-true metrics. And that’s a problem.

Metrics 270
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Customer Experience Consulting: Why It’s the Key to Your Success

InMoment XI

Customer experience consulting is a specialized service that helps businesses enhance the experiences they provide to their customers across every touchpoint—from the initial awareness stage to post-purchase support. Look for consultants who have years of experience and a track record of success across various industries.

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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

NPS, CES, and CSAT are customer loyalty metrics. Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy. Before diving into the value of each metric, it’s important to go over the basics. .

NPS 278
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Why the End-to-End Customer Experience Should Be A Priority

InMoment XI

The customer journey maps out the path a customer takes and focuses on individual touchpoints. The end-to-end customer experience, however, is how the customer feels about each of those touchpoints. Where customers start their experience will depend on the industry and type of organization you run.

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How to Prove the ROI of Customer Satisfaction (CSAT)

GetFeedback

(This is an accepted rule of thumb, but in some industries, it can be much higher!) Use other business knowledge to find the ROI of your CSAT initiatives. If your CSAT metric is 60%, that means 40% of your customers are at risk of defection. If your CSAT metric is 60%, that means 40% of your customers are at risk of defection.

ROI 195
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Stepping Into The Future of Retail With Foot Locker

InMoment XI

At the heart of their success lies a robust customer experience (CX) programme, meticulously designed to elevate every touchpoint of the customer journey. Measuring ROI At the heart of Footlocker’s CX programme lies a focus on measuring return on investment (ROI), which includes various analysis of performance and impact.

Retail 260
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Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets]

Thematic

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

ROI 123