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It’s the Net Promoter Score (NPS). NPS offers a lens to segment your audience into three groups: the loyal Promoters, the on-the-fence Passives, and the critical Detractors. But why all the buzz around NPS? So, buckle up as we start our journey toward understanding the anatomy of the customer through NPS.
This is what the famous NPS attempts to measure. RewardPrograms: The anticipation of rewards can stimulate the amygdala. By offering rewardprograms or loyalty schemes, you can engage the amygdala and encourage customer loyalty. Engaging Visuals: The brain processes images faster than text.
Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. A winning program in the grocery sector.
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