The Five “Loyalty Truths” Underpinning Our Status as a Loyalty Leader
PK
JULY 15, 2019
It’s the “ why ” that many companies still do not understand, and where most of the innovation in our research and analytics methods has occurred. 2 Loyalty = Outcome; Member Experience > “Loyalty Program”. 2 Loyalty = Outcome; Member Experience > “Loyalty Program”.
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