CSM Magazine

OCTOBER 21, 2024

User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort. And that trust builds loyalty. People don’t (generally) expect perfection, but they do expect to feel heard.

Retail 52

Retail Engagement Customer Experience Tips 52

Experience Investigators by 360Connext

APRIL 23, 2015

It also stores all your travel reward program membership numbers, your points, and includes alerts about flights, seat trackers for crowded airplanes, and more. One innovation is using API partnerships to provide even more information to the travelers at the time it’s most relevant to them.

Social Media 110

Social Media Travel Rewards Programs Innovation 110

Thematic

JANUARY 29, 2025

As a result, they improved customer satisfaction and, at the same time, boosted their reputation for innovation. Enhancing Customer Loyalty and NPS Scores Keeping customers happy is one thing, but turning them into loyal advocates for your business? Thematic can do this for you ! That’s the ultimate goal. The result?

Analysis 62

Analysis Analytics Feedback Net Promoter Score 62

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

CSM Magazine

MARCH 8, 2021

According to the research studies, there are numerous people who utilize loyalty coupons when shopping or purchasing goods and commodities in the market. Loyalty coupons are both beneficial to the sellers and buyers. On the other hand, sellers also gain benefits from these loyalty coupons.

Loyalty 52

Loyalty Rewards Programs Advertising Social Media 52

PK

MAY 12, 2020

Those brands who invest in their mobile technology and focus on the digital consumer experience differentiate themselves in the marketplace and endear themselves to their consumers – especially their loyalty members. Its loyalty-building aspects don’t end there, though. Think beyond discounts and cashback. Focus on convenience.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

Service Untitled

MARCH 24, 2014

In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. For anyone not familiar with the Amazon loyalty program, there are estimated to be about 20 million Prime members in the United States. And why does this happen?

Loyalty 58

Loyalty Loyalty Programs Rewards Programs Transportation 58

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. Even today, Amazon is actually boasting amazing customer loyalty, at least according to Forbes ; however, the company isn’t quite ready to share exact customer numbers. Unique, Innovative Products and Offers.

Net Promoter Score 126

Net Promoter Score Omni-Channel Company NPS 126

PK

JULY 15, 2019

in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. Whereas past Wave reports have focused on loyalty platform technology providers, this is the first time a Wave report focused exclusively on leading loyalty firms offering services, from visioning and strategy through design, development, and launch of new member experiences.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

CX Journey

JULY 13, 2017

They are the people who will drive innovation and move your business forward. Engaged workers stand apart from their not-engaged and actively disengaged counterparts because of the discretionary effort they consistently bring to their roles. What is Employee Engagement Not? Employee Engagement is not. Employee Engagement is not.

Employee Engagement 128

Employee Engagement Engagement Rewards Programs Airlines 128

Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

Rewards Programs 60

Rewards Programs Hotels Travel Chief Customer Officer 60

Oracle

APRIL 23, 2019

SmarterCX presents the Smarter Demos series , a 2-minutes-or-less look at some of the most innovative CX technologies and how they work. So this persona that we’re looking at right now is loyalty manager, but there are other personas available, and customers can build their own. What has driven customers back into our stores?

Analytics 45

Analytics Loyalty Rewards Programs Retail 45

Customer Guru

JUNE 26, 2018

Due to with its innovative, competitive, and cutting-edge business and marketing strategies Sephora, a Paris-based multinational chain of personal care stores, has earned the reputation of being the number one beauty retailer in the world. Loyalty programs are super-powerful marketing tools. Creating loyal customers.

Omni-Channel 82

Omni-Channel Retail Loyalty Programs Social Media 82

Service Untitled

AUGUST 1, 2011

Their innovative “My Macy’s&# program divides the organization into small geographic segments, each of which is handled by “on-the-ground&# buyers who select merchandise based on the specific demands of a store’s customers. Macy’s, a Cincinnati based department store saw their sales increase in June by 7.5

Loyalty 41

Loyalty Rewards Programs Fashion Ecommerce 41

ReviewTrackers

MARCH 14, 2019

Fickle consumer loyalty and ever-changing preferences. Sure, banking customers and policyholders might be impressed with your digital strengths, rewards program, or coverage options. After a decade of having to deal with serious trust issues and thin margins, banks today continue to face a mix of challenges. Regulation.

Banking 94

Banking Customer Journeys Touchpoint Rewards Programs 94

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. 1. Looking beyond transactional rewards. One brand even overcame the persistent limitations of blockchain to run a successful trial.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Oracle

APRIL 8, 2021

Episode 9 explored the role of loyalty marketing programs with my special guest, Clay Walton-House, Managing Director, Integrated Loyalty Solutions at PK. Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

Happy or Not

AUGUST 21, 2024

A striking 79% of consumers report a strong relationship with their favorite brands, whether through memberships, loyalty programs, or branded subscriptions. These loyalty avenues pay off, enabling customers to deepen their loyalty and investment. CX programs build brand loyalty for you Everyone wants to be heard.

Loyalty 36

Loyalty Strategy Retail Gamification 36

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Second to None

APRIL 3, 2018

2] Fast-casual brands need to make sure they are churning out positive customers via these interactions, because it is an easy source of establishing loyalty. By establishing this loyalty via online interactions, your brand will be cementing its place as a significant player in the industry, especially as these avenues become more pervasive.

Brands 63

Brands Consumers Rewards Programs Ecommerce 63

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. That ought to make your job easier.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Hotels Loyalty Programs 40

Second to None

APRIL 12, 2018

Segmentation and target marketing will better engage your customers, build loyalty, increase customer lifetime value, and improve your return on investment.” Customer loyalty program data. Consider honing in on repeat guests and incentivizing them with a customer loyalty program.

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

Think Customers

JUNE 6, 2016

He's been called the creator of direct marketing and a pioneer in many modern marketing innovations. His storied career includes the creation of the toll-free 800-number, the magazine subscription card, and the loyalty rewards program.

Advertising 40

Advertising Rewards Programs Innovation Loyalty 40

Optimove

SEPTEMBER 16, 2024

By adopting these proven tactics, you can boost player engagement, attract younger audiences, and build stronger loyalty—essential for thriving in today’s evolving market. Send out personalized promotions to boost loyalty. Implement gamification and loyalty programs for deeper player engagement. lotteries can learn: U.S.

Gamification 52

Gamification Marketing Loyalty Programs Social Media 52

Strativity

MAY 25, 2023

Restaurant brands that invested early in proprietary customer engagement platforms are now stronger, including Starbucks with its highly personalized mobile app, Pizza Hut with its top-rated loyalty program, Panera with its brand-defining digital customer experience, and Chick-fil-A with its outstanding omnichannel platform.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

SurveySensum

JULY 26, 2023

According to the research study conducted by Harvard Business School, The Economics of E-Loyalty , increasing customer retention rates by 5% increases profits by 25% to 95%. These programs will help you foster a long-lasting and meaningful relationship with your customers. But why is that a big issue?

Customer Retention 52

Customer Retention Retail Strategy Social Media 52

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. By understanding your customers’ preferences and behavior, you can build stronger relationships and increase their loyalty to your brand.

Retail 52

Retail Customer Engagement Engagement Social Media 52

SuiteCX

JANUARY 19, 2015

Key Learning: Bringing in partners is a good way to shore up limited resources during a major implementaDon.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

SurveySparrow

JUNE 22, 2023

Delivering a standout customer experience (CX) is the key to outpacing your competition and fostering customer loyalty. This personal touch not only enhances the customer experience but also boosts sales and customer loyalty. Apple Sector: Technology Apple is known worldwide for its innovative products and minimalist design.

Customer Journeys 52

Customer Journeys Examples Customer Experience e-support 52

SurveySparrow

JUNE 19, 2023

It goes above and beyond, leaving a lasting impression and fostering loyalty. ’ So, to sum it up, the customer service experience is the sum of all customer interactions with a company, designed to exceed expectations, create satisfaction, and cultivate long-term loyalty. ” Yes, you read that right!

Customer Service 52

Customer Service Customer Experience Net Promoter Score Exceptional Customer Service 52

SurveySensum

JULY 19, 2023

This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth. Create Engaging Reward Programs Leverage the Power of Virtual Reality (VR) Surprise Them With Pop-up Shops Be Socially Responsible Surprise and Delight! 74% is a lot, right?

Retail 40

Retail Examples Customer Experience Social Media 40

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. james.lanyon@materialplus.io

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Bold360

JULY 13, 2017

To make it even better, certain locations unlocked specific elements of the game, and repeat visits and customer loyalty were rewarded, adding an element of addictive gamification to the dining experience. Starbucks offer a valuable rewards program, accessible by a card for your wallet or an app on your mobile phone.

Omni-Channel 56

Omni-Channel Multi-Channel Advertising Social Media 56