CSM Magazine

AUGUST 21, 2023

Build a Branded Mobile App A branded mobile app gives you another touchpoint to engage with customers. Use your app to offer exclusive deals, send push notifications with relevant information, and create a rewards program.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Bold360

JULY 13, 2017

Creating a truly multichannel strategy means reaching out to your customers on the touchpoints that they use, and ensuring there is consistency throughout. But looking at the company’s reputation, it is known for impressing their consumers and creating a user-friendly journey across touchpoints for their customers.

Omni-Channel 56

Omni-Channel Multi-Channel Advertising Social Media 56

SurveySparrow

JUNE 19, 2023

This isn’t limited to a single interaction but encompasses all touchpoints a customer has with the business, from initial discovery and exploration, through the purchase process and including any subsequent support or service encounters. It’s about making a customer feel valued and listened to at every single touchpoint.

Customer Service 52

Customer Service Customer Experience Net Promoter Score Exceptional Customer Service 52

ProProfs Chat

AUGUST 6, 2021

Design custom employee satisfaction and eNPS surveys for different employee touchpoints. Key features of Fond are: Employees can easily use the employee rewards program to send points to each other. Reward your employees with attractive gift cards, company-branded swag, charitable donations, and so on.

Employee Engagement 98

Employee Engagement Software Tools Engagement 98

SurveySparrow

JUNE 22, 2023

Apple Sector: Technology Apple is known worldwide for its innovative products and minimalist design. Moreover, their mobile app, integrated with their Starbucks Rewards program, allows customers to order ahead, customize their drinks, earn and redeem rewards, tip baristas, and even identify the songs playing in their local Starbucks store.

Customer Journeys 52

Customer Journeys Examples Customer Experience e-support 52

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty Trends Hotels Loyalty Programs 40

Currency Alliance

JUNE 19, 2019

More enlightened marketers, on the other hand, see points as a way to keep score of customer actions at many different touchpoints along complex customer journeys. Collecting data at more touchpoints is very useful. measure through program execution. A few – such as Tarte, a US cosmetics brand – are way ahead of the game.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

SurveySensum

JULY 19, 2023

Create Engaging Reward Programs Leverage the Power of Virtual Reality (VR) Surprise Them With Pop-up Shops Be Socially Responsible Surprise and Delight! Create Engaging Reward Programs Starbucks has successfully implemented gamification in its retail experience through its Starbucks Rewards program.

Retail 40

Retail Examples Customer Experience Social Media 40

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

FEBRUARY 26, 2019

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Emotional loyalty: add incentives along many touchpoints in customer journeys. Define the strategy.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Qualtrics

APRIL 22, 2020

Conjoint/MaxDiff is a vital tool to help you understand how consumers’ needs are changing and make decisions going forward that solidify trust in your brand: Customer loyalty — identify what to prioritize in your customer loyalty programs from rewarding customers, to future deals and expanding user credit with additional perks.

Hospitality 29

Hospitality Retail Rewards Programs ROI 29

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. equates to $76m USD.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySparrow

MARCH 20, 2021

From a public acknowledgement to a pay increase or a one-time cash prize, there are a variety of choices that you can use to reward and recognize your employees. There is no one-size-fits-all when it comes to employee rewards. The secret sauce to making a successful reward program is to ask your employees individually what they want.

Strategy 52

Strategy Employee Engagement Leadership Rewards Programs 52

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. As a result, the supermarket’s NPS has gone up and up.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. This should happen across touchpoints: social engagement, reviews, referrals, etc.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

SmartKarrot

NOVEMBER 2, 2020

Hung Nguyen leads content marketing efforts for Smallpdf , an innovative document management platform, based in Switzerland. You can even reward them by creating a loyalty rewards program. His expertise lies in the waste management, renewable technology, and innovative methods to reuse technology.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21