InMoment XI

DECEMBER 10, 2024

The key is to build trust and loyalty through positive experiences that convert potential losses into growth opportunities. Addressing these drivers allows you to enhance satisfaction, loyalty, and retention. Invest in Customer Loyalty Strong customer loyalty is key to reducing churn.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

InMoment XI

NOVEMBER 18, 2024

Customer behavior analysis is the process of studying and interpreting how customers interact with a business at each stage of the customer journey. By understanding customer motivations, your business can make decisions that lead to higher customer satisfaction , loyalty, and profitability. What Is Customer Behavior Analysis?

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

ECXO

DECEMBER 25, 2024

Companies that can master the balance between driving growth and fostering genuine, positive interactions with their customers are not just survivingthey’re thriving. Building loyalty: Satisfied customers are more likely to become repeat buyers and brand advocates, boosting lifetime value.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

InMoment XI

DECEMBER 1, 2021

It’s easy to confuse loyalty marketing programs with customer experience (CX) programs; both seek to drive positive customer relationships and retention. The Difference Between Loyalty Marketing Programs and Customer Experience. The Difference Between Loyalty Marketing Programs and Customer Experience.

Loyalty 195

Loyalty Marketing Loyalty Programs Customer relationships 195

ShepHyken

FEBRUARY 5, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more:    What are the latest trends in loyalty programs? How has the traditional concept of loyalty program evolved? How do loyalty programs impact a customer’s purchasing decision?

Loyalty Programs 92

Loyalty Programs Loyalty Fashion Financial 92

InMoment XI

OCTOBER 23, 2024

Customer experience in banking refers to the thoughts, opinions, and feelings customers have about every interaction with your financial institution. From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business.

Banking 195

Banking Customer Experience Effort Score Financial 195

Retently

NOVEMBER 27, 2024

Building Customer Loyalty for Retention 6. Focus on building long-term relationships through customer loyalty programs, social media engagement, and influencer collaborations to keep customers coming back. Retaining Loyalty : Even if you manage to attract customers, keeping them loyal is a whole different ball game.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. See more about retail customer loyalty below.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

Kayako

MAY 30, 2017

Get inspired to create a customer-centric business and improve your customer interactions by watching these popular motivational customer service videos on YouTube. Van Belleghem says the secret to loyalty is conducting business from the heart, helping people, and always doing the right thing. Meaningful micro-engagements.

Loyalty Programs 184

Loyalty Programs e-support Self Service Video 184

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. Here, we will explore the latest strategies shaping loyalty programs in 2025 and what they mean for your brand. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

Experience Investigators by 360Connext

NOVEMBER 13, 2014

The interactive kiosks provide an opportunity to streamline the process by providing where the product can be found along with product research in the moment the customer wants them. Loyalty: “What’s in it for me?” Starbucks ranked well above others in terms of being a “great loyalty program.”

Customer Confidence 279

Customer Confidence Report Retail Loyalty Programs 279

Retently

MARCH 11, 2025

In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product. They optimize every step of the customer journey reducing friction at checkout, improving post-purchase experiences, and ensuring seamless interactions across channels.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

GetFeedback

DECEMBER 21, 2018

Among B2B decision makers, lack of speed in interactions with their suppliers is the number one pain point, mentioned twice as often as price. 90% of millennials prefer smartphones for customer service/support interactions. 30% of consumers are switch providers because they feel that there is no reward for loyalty. McKinsey ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Michelli Experience

OCTOBER 24, 2017

“Where Has All The Loyalty Gone? Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales recently wrote a provocatively alarming article for Ad Age titled Is Brand Loyalty Dead? The Erosion of Loyalty.

Loyalty 157

Loyalty Consulting Loyalty Programs Groups 157

Optimove

DECEMBER 31, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. AI-Enhanced Segmentation : AI-driven segmentation ensures hyper-relevant campaigns, reducing unsubscribe rates by 20%.

Customer Engagement 69

Customer Engagement Trends Engagement Loyalty Programs 69

ShepHyken

FEBRUARY 16, 2025

What Customers Really Want From a Loyalty Program by Eileen Stephens (CMSWire) Customer loyalty programs have become a multi-million-dollar industry and a critical driver of revenue for brands. Forecasts point to significant growth in spend expected through loyalty programs in 2025.

Loyalty Programs 79

Loyalty Programs Customer Service Customer Journeys Loyalty 79

GetFeedback

JUNE 11, 2019

According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences. Brand loyalty is driven by emotional connections. Conclusion on customer loyalty.

Study 170

Study Loyalty Connections Loyalty Programs 170

BlueOcean

JULY 9, 2024

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast. Thus, a major driver of brand loyalty in recent years has been value.

Loyalty 177

Loyalty Brands Ecommerce Average Handle Time 177

CSM Magazine

FEBRUARY 6, 2025

Why Personalized Merchandise Matters for Customer Loyalty Adds a Personal Touch Personalized merchandise resonates on an emotional level. Deepens Relationships Offering personalized items as rewardswhether after a purchase, during events, or even as part of a loyalty program creates a memorable moment for customers.

Loyalty 52

Loyalty Loyalty Programs Social Media Brands 52

Lumoa

FEBRUARY 9, 2023

According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. This helps to ensure customer satisfaction and builds long-term customer loyalty.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Beyond Philosophy

SEPTEMBER 2, 2019

When organizations talk about loyalty, what they mean is, “the customer gives me all of their business.”. Customers giving you all their business isn’t customer loyalty on its own. Customer loyalty is more than automatic or indifferent behavior. We discussed the two secrets to Customer Loyalty in a recent podcast.

Loyalty 141

Loyalty Banking Loyalty Programs Net Promoter Score 141

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. The customer experience (CX) is a customer’s impression of an organization or brand based on their interactions with you. While customer experience is still important, the way someone interacts with you is not like it was a decade ago.

Retail 221

Retail Net Promoter Score Strategy Customer Experience 221

ShepHyken

DECEMBER 16, 2024

The Customer Experience Paradox – and How to Overcome It by MARKETING-INTERACTIVE (MARKETING-INTERACTIVE) As consumers tighten their spending after poor experiences, brands face mounting pressure to prioritise CX or risk losing market share. Not doing so is a risk to the long-term survival of your company!

Loyalty Programs 62

Loyalty Programs Customer Service Contact Center Loyalty 62

Kerry Bodine

APRIL 4, 2018

We want to map from the awareness phase all the way through retention and loyalty.”. They may even resolve a problem with their bill and sign up for that restaurant’s loyalty program during that visit. But I got a blank look when I asked what journeys his team planned to focus on. “We But this is the exception to the rule.

Customer Journeys 308

Customer Journeys B2C Insurance B2B 308

ShepHyken

FEBRUARY 3, 2025

What role does employee interaction play in creating memorable customer experiences? How does a business enhance customer loyalty without relying on points or discount programs? Building emotional connections with customers is more powerful than relying solely on points and perks in loyalty programs.

Loyalty Programs 79

Loyalty Programs Loyalty Connections Brands 79

Experience Investigators by 360Connext

JANUARY 7, 2025

An intentional, proactive customer experience (CX) has unmatched power for attracting new customers and earning their lifelong loyalty. And once you have their attention, every step in their journey can deepen their loyalty or cause them to look elsewhere. But this is easy to say and harder to do.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

InMoment XI

MAY 14, 2022

This connection between consumer and brand is much deeper and more meaningful than a singular experience; therefore, it has a greater potential impact on long-term loyalty, advocacy, and value. And that’s where true brand loyalty is born. A Few Examples from Best-In-Class Brands. is about so much more than a brilliant piece of jewelry.

Brands 370

Brands Retail Loyalty Competitive Advantage 370

ShepHyken

JANUARY 28, 2025

Customer Loyalty Programs Create Loyal Customers: Loyalty programs are usually about points, perks and discounts. In reality, they are marketing programs that do a great job of bringing customers back. Technology Can Replace Human Interaction : Companies have tried, and it doesnt work.

Loyalty Programs 92

Loyalty Programs Customer Service Training Training Culture 92

Experience Investigators by 360Connext

AUGUST 23, 2018

But, customers interact in big ways and small with your brand. So journey maps that reflect touchpoints as only big interactions like “pay at the cash register” miss ways to show real customer empathy. That interaction is one of many steps for the customer. “Our customers LOVE our loyalty program.”

Customer Journeys 151

Customer Journeys Touchpoint Loyalty Programs Contact Center 151

Steve DiGioia

MARCH 19, 2018

how a single interaction can ruin the entire customer experience This original article was written by Steve DiGioia. What’s regularly missing is the spark between the customer and frontline staff members—the spark that helps transform wary or skeptical people into strong and committed brand followers.

Loyalty Programs 203

Loyalty Programs CRM Customer Relationship Management Loyalty 203

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

Joe Rawlinson

NOVEMBER 3, 2024

It focuses on making each interaction impactful. Companies today are leveraging a range of technologies to streamline these interactions. Card scanning solutions not only make these processes more efficient but also significantly boost client satisfaction and loyalty. This boosts productivity and alleviates work stress.

Innovation 78

Innovation Customer Service Multi-Channel Loyalty Programs 78

InMoment XI

DECEMBER 22, 2022

This can include listening posts like customer support interactions, emails, live chats, direct surveys, online product reviews, social media comments, and more! What used to be limited to sending out surveys through direct feedback, the industry has evolved to include indirect and inferred customer data sources as well.

Voice of Customer 418

Voice of Customer Examples Strategy Net Promoter Score 418

ShepHyken

JANUARY 5, 2025

Crafting a Successful Customer Loyalty Campaign by Denis Hure (Reward the World) Customer loyalty is the backbone of sustainable business growth. At Reward the World, weve seen firsthand how a well-crafted customer loyalty campaign can transform casual buyers into brand advocates. The goal is to create an emotional connection.

Customer Service 69

Customer Service Loyalty Programs Retail Automotive 69

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Define and consider the specific points of interaction between each customer persona and your brand. This is where you might outline use cases, customer roles (like buyer versus end-user in B2B), and where they interact along the customer journey. Use a common template to create all your personas.

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Personalization comprises four key strategic initiatives.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

ECXO

JULY 22, 2024

Inspired by Ramli John’s insightful book, “Product-Led Onboarding,” we discovered that while ideal design and user experiences can mitigate the need for extensive onboarding programs, they are not always attainable. Interactive Tutorials: Video tutorials and interactive demos effectively highlight the product’s value proposition.

B2B 207

B2B Customer Experience Self Service e-support 207