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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Growth vs. Customer Experience: A Dilemma?

ECXO

Reward Loyalty What to Do: Create loyalty programs that incentivize repeat purchases. Example Action: Launch a tiered loyalty program with escalating benefits to encourage repeat purchases and referrals. Offer perks like discounts, early access, or exclusive content for long-term customers.

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How to Create a Successful Customer Loyalty Program

Michelli Experience

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. That goes for both good and bad news!

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The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience

ECXO

Claras disappointment with Apex stemmed from feeling undervalued despite years of loyalty. Action: Show appreciation through loyalty programs, personalized communication, and meaningful gestures like thank-you emails or special offers. Losing trust with loyal customers can destroy a brands foundation.

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Voice of Customer Analysis to Improve Customer Loyalty and Retention

InMoment XI

If feedback analysis suggests that customers expect more incentives, you can retain more customers by investing in a loyalty program. Engage the leadership by showing how VoC analysis affects company goals like boosting retention and revenue. Identifying churn drivers is the first step to reducing churn. Collect Customer Data.

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Disruption: The Relentless Drive to Remove Friction in Customer Loyalty Programs

SuiteCX

Less fuss, less taps, less to remember when collecting loyalty points while shopping, less friction. But just as importantly, the ability for each consumer to easily ‘self-curate’ their loyalty program universe in one digital convenience.

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Leadership and Crafting the Customer Experience in Consumer Goods with Kathy Tobiasen

Customer Bliss

She had to unite leadership and teams in understanding the term definitions, the source of the information, and implications of the data. . She and her team had to explain to executive leadership what was happening from a customer point of view and have them care about it. Define the Customer Journeys and Their Business Impact.