Remove Leadership Remove Loyalty Remove Loyalty Programs
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Voice of Customer Analysis to Improve Customer Loyalty and Retention

InMoment XI

As a result, businesses must double down on efforts to understand their customers’ goals and pain points to drive loyalty. For example, if price is a significant factor for your customers, you can satisfy them by adjusting your pricing model or offering loyalty rewards. What Is Voice of Customer Analysis?

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.

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Growth vs. Customer Experience: A Dilemma?

ECXO

Building loyalty: Satisfied customers are more likely to become repeat buyers and brand advocates, boosting lifetime value. Why It Works: A detailed understanding of the customer journey allows you to target improvements where they matter most, boosting satisfaction and loyalty. I usually call them MoTs (Moments of Truth).

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How to Create a Successful Customer Loyalty Program

Michelli Experience

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. That goes for both good and bad news!

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The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience

ECXO

Customer experience isnt just about answering emails or fixing problemsits about building trust, fostering loyalty, and showing customers that they matter. Claras disappointment with Apex stemmed from feeling undervalued despite years of loyalty. When a company neglects this, it risks losing not just sales, but its very identity.

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Disruption: The Relentless Drive to Remove Friction in Customer Loyalty Programs

SuiteCX

Astute watchers of changes in the loyalty marketing world (we include you gentle reader) will have noticed some important developments that are still to reach their ‘tipping point’. The general trend to replace physical loyalty cards is part of it, as we see e-wallets that store our cards. But they will.

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The 3 Principles of Brand Loyalty in a Highly Disruptive World

BlueOcean

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. Availability: Limited Options Led to New Loves The next key principle of brand loyalty, hand-in-hand with convenience, is availability. Thus, a major driver of brand loyalty in recent years has been value.

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