InMoment XI

DECEMBER 17, 2024

As your company begins to scale customer experience operations, it is possible for silos that cause different departments to use separate technologies and focus on different metrics, which fragments your understanding of the customer experience. What Background Should a CX Manager Have?

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

eglobalis

OCTOBER 1, 2024

For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities. Establish a Cross-Functional Leadership Team Start by creating a cross-functional leadership team that promotes collaboration across departments. The result?

Customer Journeys 440

Customer Journeys Culture Leadership Effort Score 440

ECXO

JULY 29, 2024

Sales and Delivery Teams : Providing invaluable data through regular customer interactions. This can be achieved through training programs focused on empathy and customer service, performance metrics prioritizing customer satisfaction, and leadership modeling these priorities.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

Lumoa

OCTOBER 30, 2017

Most of them measure customer experience with some widely used metric – most commonly Net Promoter Score. Many of these companies are suffering from a disease I have diagnosed as the metric anxiety. Do you suffer from metric anxiety? Metric anxiety is an easy disease to diagnose. Learn about the metric that we use.

Metrics 191

Metrics Net Promoter Score Customer Experience How To 191

Customer Bliss

FEBRUARY 12, 2019

Today’s video is an excerpt from a keynote speech, The 5 Leadership Competencies of Beloved Companies , which I recently presented at Cult the Gathering. . We tend to simply ring the bell of the incoming sales without thinking about those who’ve left. Don’t Let Acquisition be Your Only Customer Growth Metric.

Metrics 195

Metrics Chief Customer Officer Video Customers 195

Integrity Solutions

MARCH 11, 2025

Improving sales performance is key to business growth, particularly in a constantly changing environment. Last year, Salesforce reported 67% of sales reps surveyed didn’t expect to meet their quota, and 84% missed it the previous year.

Sales 52

Sales How To Metrics Training 52

ECXO

DECEMBER 25, 2024

Happy customers are more likely to return and spend more, contributing to the bottom line in a way that chasing sales numbers alone can’t always achieve. Measure CX Impact on Business Metrics What to Do: Track CX metrics like NPS, Customer Satisfaction (CSAT), and Customer Effort Score (CES).

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

Experience Investigators by 360Connext

DECEMBER 10, 2024

Customer Experience Strategy Success Statement , which identifies the specific customer experience outcomes that will matter most to your organization and how those tie to the broader company and leadership team goals. When considering the spectrum of data-driven CX metrics you can measure, leaders need to define how and why theyre used.

ROI 143

ROI Customer Experience Customer Journeys Effort Score 143

ECXO

JANUARY 21, 2025

Sales of the ApexSmart 5000 plummeted. Max finally started to notice the declining sales numbers, but he was convinced it was just a temporary setback. Apex Faces the Consequences The fallout was swift and brutal: Sales Tanked: Retailers began pulling Apex products from their shelves due to customer backlash. Couldnt set it up.

Customer Experience 156

Customer Experience Social Media Net Promoter Score Innovation 156

Experience Matters

OCTOBER 14, 2014

Change takes focused leadership. Cannon pointed out that historically; CX resided in too many siloes (sales, marketing, presales, etc) across MBUSA. That’s why Cannon is so proud of MBUSA leadership academy. Related: Customer Effort, Net Promoter, And Thoughts About CX Metrics ). CX is about culture, not a veneer.

Net Promoter Score 279

Net Promoter Score Employee Engagement Leadership B2B 279

Experience Matters

NOVEMBER 14, 2014

Last week I attended the Arizona State University, Center for Services Leadership (CSL) Compete Through Service Symposium. The implementation at Amazon.com is that any phone agent can pull the Andon cord (not a real cord), which will remove the buy button from all of its sites, immediately stopping the sale of a product.

Customer Connectedness 307

Customer Connectedness Effort Score Brand Values Leadership 307

GetFeedback

MAY 9, 2019

Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Purposeful leadership: Leaders within a company need to be aligned on the importance of CX and must agree on the proposed strategy. First, you need to create a CX metrics program.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

ECXO

JUNE 23, 2024

This involves analyzing customer feedback, support interactions, and overall customer satisfaction metrics to pinpoint areas for enhancement. Don’t forget to set clear goals and metrics. Leadership Commitment: Leadership plays a vital role in developing a customer-centric culture. How will you measure it?

Customer Centricity 358

Customer Centricity Culture Customer Journeys Customer Satisfaction 358

Experience Investigators by 360Connext

JANUARY 7, 2025

Your CX Success Strategy Statement extends your organizational and leadership goals to define specific outcomes for your CX program. Youll identify metrics youll track to prove these outcomes, and we explain metrics more below. Each of the above examples includes CX metrics you may choose to track. Have questions?

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

Customer Bliss

MAY 9, 2018

Uniting the leadership team in the purpose of delivering one-company experiences and connecting it to business growth occurs with my clients when we can simplify the “why” behind this work in a manner that they can stand behind and communicate as their own. Pivotal Leadership Shift: Elevate Customers as Assets.

ROI 245

ROI Customer Experience How To Leadership 245

ECXO

OCTOBER 7, 2024

Empowerment lies at the core of your leadership. 2. Understand Customer Needs and Expectations: Deeply understanding your customers is the cornerstone of effective CX leadership. Measure and Report on CX Metrics: Establishing clear metrics to evaluate customer experience efforts is crucial.

Customer Experience 373

Customer Experience Customer Journeys Exercises Customer Centricity 373

Experience Investigators by 360Connext

JANUARY 5, 2022

C-level leadership is thrilled, and the customer experience program you helped develop was instrumental to this success. You clearly aligned your CX goals with what was most important to your organizational leadership. . You partnered with your financial team to determine what revenue could be tied to improved CX metrics.

Resources 369

Resources Customer Journeys Video Customer Experience 369

Customer Bliss

OCTOBER 10, 2019

In order for customer experience to be considered a core competency of the business—one as important as product development, finance, marketing, or sales—CX needs to be built and honed as a skill. A method for building shared processes and metrics to deliver one-company priority experiences. CX #leadership Click To Tweet.

Customer Experience 253

Customer Experience Metrics Leadership Innovation 253

Experience Investigators by 360Connext

NOVEMBER 20, 2014

While with traditional enterprise sales the customer is paying for a one-off purchase that may or may not go hand-in-hand with an annual service fee, SaaS companies are constantly having to cultivate the customer relationship if they are to stay in business. Success means moving the relationship beyond the sale.

Customer Experience 302

Customer Experience Chief Customer Officer B2B Conference 302

eglobalis

SEPTEMBER 16, 2024

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. Mapping key touch-points—such as contract negotiations, product demos, and post-sales support—can highlight areas where you can enhance the experience.

B2B 372

B2B Strategy Customer Experience Customer Journeys 372

Experience Investigators by 360Connext

JANUARY 28, 2020

Only 30% of Sales leaders strongly agreed they can even measure customer experience improvements , in a study by Oracle in 2019. Your leadership team and executives probably understand that it’s not acceptable to simply skip investing in sales, marketing or customer service. Of course, it’s not just one metric.

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250

Retently

MARCH 17, 2025

Key metrics to include (or skip) Actionable insights that go beyond the data and help drive real improvements. Key Metrics to Include: Ticket Volume : Are we handling more tickets than usual? Monthly Reports The Whats Working (and Whats Not) Report Provides a bigger picture comparing key CX metrics to the previous month.

Report 90

Report How To Effort Score NPS 90

ECXO

SEPTEMBER 30, 2024

Harmonizing Success: How Sales Teams Can Collaborate with Internal Teams to Enhance Customer Experience The ongoing conflict between sales teams and internal departments can really mess up the customer experience, leading to mixed-up interactions and disappointed expectations.

Sales 156

Sales Customer Experience Innovation Culture 156

Lumoa

MAY 21, 2018

Top leadership Top leadership (C-Suite leaders and senior management) should set and communicate a clear customer centric vision, set targets and follow them up. Sales The role of Sales, just as the role of Marketing, is enormous in building customer experience, especially the initial impression of the brand.

Customer Experience 305

Customer Experience Customer Centricity Net Promoter Score Feedback 305

ECXO

JUNE 11, 2023

Buyers are also often seeking a strategic partnership and thought leadership to help them solve their biggest problems. Which metrics should you use to track to measure performance and demonstrate ROI? This has resulted in an increase in sales and customer satisfaction. Higher sales and a more loyal customer base.

B2B 390

B2B B2C Touchpoint Customer Journeys 390

Lumoa

JUNE 30, 2022

The more your company invests in CX systems and teams, the more you’ll feel the positive impact on your customers (and your business metrics). You can make a general case about how a great customer experience drives sales and loyalty. Compare key metrics before and after the change to understand the impact.

Customer Experience 259

Customer Experience How To Metrics Feedback 259

InMoment XI

AUGUST 19, 2024

Customer Experience ROI is a critical metric that measures the financial impact of enhancing customer experiences. By improving customer interactions, businesses can see tangible benefits like increased sales, improved retention, and heightened customer loyalty. times faster than those that don’t. How to Measure the ROI of CX?

ROI 195

ROI Customer Experience Net Promoter Score Effort Score 195

ECXO

MARCH 21, 2023

The pillars of a customer experience culture are: Customer-focused leadership: The leadership of the organisation sets the tone for customer experience culture. However, consider that you rarely will find two organizations using and implementing measurements and metrics similarly, with a few exceptions.

B2B 295

B2B Customer Experience Roadmap Net Promoter Score 295

Experience Matters

NOVEMBER 20, 2014

As I mentioned in my post about Amazon’s relentless customer advocacy , I recently attended the Arizona State University, Center for Services Leadership (CSL) Compete Through Service Symposium. Simple, Powerful Metrics. Since then, the company has had 40 consecutive quarters of same solon sales growth.

Customer Connectedness 245

Customer Connectedness Brand Values Comparison Metrics 245

Experience Investigators by 360Connext

DECEMBER 15, 2023

But proactively and intentionally designing and delivering a positive customer experience is all about leadership. An organization’s leadership must believe in the value of customer experience. Spend some time highlighting what the metrics mean, and what your goals really are. Interview a customer or two! Did CSAT get better ?

Communication 304

Communication Tips Customer Journeys Customer Experience 304

Customer Bliss

MARCH 12, 2020

Unite Your Team with this Board-Level Metric. That’s why you must get the CEO, the CMO, the sales guy, and definitely the CFO at the table so they have a voice in building this metric with you. They need to be your partners, because ultimately what we want is for this number to be a board-level metric.

Measurement 289

Measurement Chief Customer Officer Metrics Video 289

Experience Investigators by 360Connext

SEPTEMBER 5, 2023

HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? Marketing and sales are the primary focus. They track sales, revenue, EBITDA, and profits, among other health measurements. Reporting that out to leadership and teams can feel like the bulk of the work.

Customer Centricity 271

Customer Centricity Customer Journeys Connections Feedback 271

Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. The maturity of the organizations ability to use this rich information and leadership greatly determine the outcome of this or any listening system truly driving culture change that leads to improved customer and employee experiences."

System 317

System Effort Score NPS Net Promoter Score 317

CloudCherry

DECEMBER 1, 2018

Understanding why, and feeding that information back to sales and marketing is critical to the customer experience. To drive the metrics that matter (repeat purchase, retention, and advocacy), we must look beyond customer success to understand each touchpoint contextually. Sales helps facilitate a purchase online or in-store (ie.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

Totango

JULY 31, 2024

In] the enterprise sale, you start by signing on the dotted line, so different expectations and skills are needed.” – Karen Budell , Chief Marketing Officer, Totango + Catalyst Shifting from a product-led growth (PLG) model to an enterprise sales motion is a significant move for any SaaS company.

Sales 101

Sales Leadership Industry Tips 101

Experience Investigators by 360Connext

APRIL 23, 2024

Often, CRM systems are the tools used to track important customer data and feedback metrics.) CEM is no different, but tracking metrics alone is not a strategy. Some organizations find that focusing on retaining customers in volatile times can provide more revenue than sales. Strategy First. Define Success Always!

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Experience Investigators by 360Connext

AUGUST 17, 2021

Cross-functional leadership is a key factor in leading any customer experience program. What metric went up? Check In: Review customer feedback and discuss any key customer experience metrics. . Set “alerts” for those minor changes in metrics to watch in future sessions. Start with a story. What went down?

Meeting 364

Meeting Customer Experience How To Net Promoter Score 364