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Listen to the audio via our podcast here: One negative customer experience may seem like a drop in the ocean of all your shopper interactions, but it’s never that simple. TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetimecustomer value potential.
Listen to the audio via our podcast here: One negative customer experience may seem like a drop in the ocean of all your shopper interactions, but its never that simple. TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetimecustomer value potential.
The end-to-end customer experience is important because it can be key to retaining customers. 86% of customers agree that they would switch to a competitor after three or fewer negative experiences with a brand. Ensure Consistency Across Channels The end-to-end customer experience doesn’t include a set start and end point.
This week we feature an article by Lukas Sitar who writes about growing and sustaining customerlifetime value for the entire customer cycle. While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customerlifetime value.
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