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The True Cost of Losing a Customer

BlueOcean

TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetime customer value potential. But if that interaction also ends negatively, the customer support experience can become the straw that breaks the camel’s back.

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The True Cost of Losing a Customer

BlueOcean

Consider these statistics from a recent survey from NewVoiceMedia: After experiencing poor customer service: • 37% of customers would change their supplier. • 28% would post a negative online review. • 26% would complain via social media. • 13% would tell friends/colleagues. • 10% would inform the media.

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The True Cost of Losing a Customer

BlueOcean

TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetime customer value potential. But if that interaction also ends negatively, the customer support experience can become the straw that breaks the camels back.

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Why the End-to-End Customer Experience Should Be A Priority

InMoment XI

The end-to-end customer experience is important because it can be key to retaining customers. 86% of customers agree that they would switch to a competitor after three or fewer negative experiences with a brand. Reduced Costs A good customer experience often results in fewer customer complaints and support tickets.

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The Complete Retail Customer Experience Guide

InMoment XI

Why is the Retail Customer Experience Important The retail customer experience has become increasingly significant in the success and sustainability of any business operating in the modern marketplace. Consumers can quickly become lifetime customers and brand advocates when they have continuous positive experiences with a brand.

Retail 195
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Turn One-Time Holiday Fashion & Beauty Shoppers into Multi-Time Customers and Increase Customer Lifetime Value

Optimove

See the difference control groups make in this guide Download Now Why it Matters: If marketers can convert one-time fashion and beauty customers into multi-time customers, this will increase lifetime customer value. Read more about gamification in marketing. Read more about how to benefit from Omnichannel Marketing.

Fashion 59
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Is There a Place for Traditional Surveys in a World Ruled by Social Media?

CSM Magazine

Jason Grier, EVP and Chief Customer Officer at Reputation looks at the future of customer feedback surveys and how customer emotion is better captured on social media than by traditional survey forms. Even video is emerging on the customer-feedback scene. Social media and the state of customer feedback.