ShepHyken

FEBRUARY 5, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more:    What are the latest trends in loyalty programs? How has the traditional concept of loyalty program evolved? How do loyalty programs impact a customer’s purchasing decision?

Loyalty Programs 98

Loyalty Programs Loyalty Fashion Financial 98

InMoment XI

MAY 10, 2022

Step #5: Loyalty Programs. Loyalty programs are a great way to incentivize customers to visit your store more frequently. Discounts and promotions that are tied to a loyalty program can help customers feel that you value their business. The data generated by loyalty programs is also very valuable.

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

Experience Investigators by 360Connext

NOVEMBER 13, 2014

” Meanwhile, more than 80% of the survey respondents said retailer loyalty programs influence where they shop. Starbucks ranked well above others in terms of being a “great loyalty program.” By listening and creating a loyalty program based on their customers, they have gained massive loyalty.

Customer Confidence 279

Customer Confidence Report Loyalty Programs Retail 279

Help Scout

AUGUST 22, 2023

All you need to know about the benefits of customer loyalty programs for small business + examples of 5 types of programs to consider. Read the full article

Loyalty Programs 81

Loyalty Programs Loyalty Customers Examples 81

Kayako

MAY 30, 2017

Instead of implementing a “loyalty” program that has nothing to do with loyalty (and everything to do with discounts), Van Belleghem says think instead about how you would treat your best friend if he or she became a client. In his talk, Customer loyalty programmes…why bother!

Loyalty Programs 184

Loyalty Programs e-support Self Service Video 184

Experience Investigators by 360Connext

DECEMBER 15, 2014

This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Airlines have recently taken to creating secret, invitation-only loyalty programs for their most valued customers. How do you gauge customer value? But how do they define “most valued?

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

InMoment XI

DECEMBER 1, 2021

If a customer isn’t satisfied with the proposed exchange your loyalty program offers, they won’t buy in. For example, according to our CX Trends report , customers are less likely to share their info when a program only offers to make interactions easier, more efficient, or to deliver personalized recommendations.

Loyalty 195

Loyalty Marketing Loyalty Programs Customer relationships 195

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. For instance, airline miles can widely be exchanged out of hotel programs.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

Lumoa

FEBRUARY 2, 2023

5 Strategies to Improve Customer Experience in Your Store Understand Your Customers Create a Consistent Customer Journey Modernize Your Technology Measure Customer Satisfaction Implement a Loyalty Program The Future of Customer Experience in Retail Wrapping It Up What is Customer Experience and Why Is it Important?

Retail 221

Retail Net Promoter Score Strategy Customer Experience 221

InMoment XI

OCTOBER 29, 2024

Positive customer experiences give rise to six distinct types of loyalty. Happy customers Price-loyal Convenience-loyal Loyal-to-freebies Loyal-to-loyalty program Truly loyal Happy customers have never had reason to complain. Loyalty-program loyal customers appreciate your loyalty rewards more than the products themselves.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

Strativity

SEPTEMBER 23, 2024

The post 12 Rules of Impactful Modern Loyalty Programs appeared first on Material.

Loyalty Programs 52

Loyalty Programs Loyalty 52

Experience Investigators by 360Connext

NOVEMBER 7, 2023

Implement a loyalty program : Reward loyal customers with discounts, free products, or upgrades to gamify the brand experience (and trigger dopamine!). Loyalty programs give customers a perceived return on their investment and reward them for their loyalty. But be careful with these programs.

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

CSM Magazine

JULY 5, 2024

Customer loyalty programs are more than just a way to reward repeat customers—they’re a strategic investment in building long-term relationships and driving consistent revenue. But how do you measure the success of such programs?

Loyalty Programs 52

Loyalty Programs Loyalty Measurement Brands 52

Experience Investigators by 360Connext

AUGUST 23, 2018

“Our customers LOVE our loyalty program.” ” The loyalty program is represented as one solid and positive touchpoint on the journey map, and we move on to the more challenging ones. Customer Empathy Means Going Beyond the Obvious. Positive emotions are great.

Customer Journeys 151

Customer Journeys Touchpoint Loyalty Programs Contact Center 151

GetFeedback

MAY 5, 2019

Offer some awesome customer loyalty programs. You may think the loyalty plans are purely promotional assets. No matter whether you base your loyalty program on discounts, exclusive vouchers, gifts, or another type of privileges, your customers will appreciate it.

Sales 277

Sales Loyalty Programs Social Media Policies 277

Kerry Bodine

APRIL 4, 2018

They may even resolve a problem with their bill and sign up for that restaurant’s loyalty program during that visit. For example, someone might decide they want to dine out that evening, decide on a restaurant, go there and eat, pay, and then go home. But this is the exception to the rule.

Customer Journeys 308

Customer Journeys B2C Insurance B2B 308

InMoment XI

DECEMBER 22, 2022

CRM data : whether your brand uses Salesforce or another brand, it can be helpful to overlay operational feedback with CRM elements like purchase history, a loyalty program, or a customer’s store account, which will show an important operational and segmentation piece of the puzzle. Bringing Voice of Customer Examples to Life.

Voice of Customer 418

Voice of Customer Examples Strategy Net Promoter Score 418

ShepHyken

JULY 5, 2021

How to design and run a customer loyalty program for small businesses by Raúl Galera. MultiBriefs) customer loyalty programs are all about retaining buyers through special discounts that offer rewards for repeat purchases. But how do you go about designing and running an effective customer loyalty program?

Customer Service 158

Customer Service Loyalty Programs Hotels Infographics 158

C3Centricity

MAY 12, 2024

Offer a Loyalty Program Loyalty programs reward and encourage repeat business, creating a tangible incentive for ongoing patronage. It analyzes viewing patterns to recommend shows and movies, enhancing user satisfaction and retention. I bet you’ve clicked on many of their suggested titles. I know I have!

Loyalty 174

Loyalty Exceptional Customer Service Loyalty Programs Customer Service Representative 174

Steve DiGioia

MARCH 19, 2018

Although companies are investing record amounts of money in traditional loyalty programs, in customer-relationship-management (CRM) technology, and in general service-quality improvements, most of these initiatives end in disappointment.

Loyalty Programs 203

Loyalty Programs CRM Customer Relationship Management Loyalty 203

ShepHyken

OCTOBER 25, 2021

(Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of as customer loyalty is no more than repeat transaction behavior. It awards points, miles, etc.

Customer Service 156

Customer Service Loyalty Programs Chatbots Loyalty 156

Experience Investigators by 360Connext

NOVEMBER 12, 2014

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. In the rush to amaze and delight, a la Zappos , organizations often overlook ways to truly provide experiences meaningful to that customer. A great experience, but for whom?

Brands 259

Brands Hotels Consulting Loyalty Programs 259

ShepHyken

JANUARY 25, 2021

It’s prime time for retailers to grow an Amazon-level loyalty program by Tom Caporaso. My Comment: Here’s a great article about customer loyalty. Some loyalty programs are actually marketing programs. Some loyalty programs create emotional connections.

Customer Service 164

Customer Service Guest Experience Loyalty Programs Hospitality 164

ShepHyken

JUNE 7, 2021

The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. My Comment: A loyalty program for B2B? Loyalty programs are not just for consumers. Many of the same principles in a B2C loyalty program apply to B2B. Absolutely!

Customer Service 144

Customer Service Loyalty Programs Customer Journeys Customer Centricity 144

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. 79% of consumers say that loyalty programs caused them to purchase from an organization more frequently.

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

InMoment XI

JULY 19, 2019

For the first time, automotive OEMs are creating and implementing proprietary customer loyalty programs for their dealer network. Those programs are anchored by redeemable rewards points and aimed at keeping customers in the dealership “loyalty loop.” There’s a change going on with automakers!

Loyalty 150

Loyalty Automotive Loyalty Programs Customers 150

ShepHyken

APRIL 26, 2021

How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World by Stephanie Miles. Street Fight) Here’s how five brands have navigated the changes and adapted their loyalty programs to meet new consumer demands. How to Provide Great Customer Service on Social Media by Atlanta Small Business Network.

Customer Service 146

Customer Service Loyalty Programs Social Media Contact Center 146

InMoment XI

MAY 14, 2022

Instead, it has deliberately positioned itself as a center for wellness, from its on-site illness-prevention services to its comprehensive loyalty program (aptly named wellness+ ) to its online and in-store imagery and messaging focused on healthy families and happy lives.

Brands 370

Brands Loyalty Retail Competitive Advantage 370

ShepHyken

SEPTEMBER 15, 2024

Guide To Loyalty Programs For Small Businesses by Allen Kopelman (Forbes) Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back and transform occasional customers into frequent shoppers.

Self Service 91

Self Service Loyalty Programs Customer Service Airlines 91

InMoment XI

AUGUST 1, 2024

Offer Loyalty Programs and Incentives As you continue to address and resolve customer pain points, consider building positive customer sentiment by offering a reward or loyalty program for repeat customers. The insights you gain can also inform future improvements in product or service quality.

Measurement 195

Measurement Effort Score How To Hotels 195

AWS Machine Learning

NOVEMBER 26, 2023

You can recommend actions such as enrolling in loyalty programs, signing up for a newsletter or magazine, exploring a new category, downloading an app, and other actions that encourage conversion. Therefore, recommending the action Subscribe to Loyalty Program to User A has a high probability of increasing User A’s engagement.

Loyalty 117

Loyalty Brands Loyalty Programs Multi-Channel 117

GetFeedback

FEBRUARY 2, 2020

Start a customer loyalty program. You can start a credit card rewards program that is very successful with many customers, but it’s important to be transparent about the implications of the card and how much spending they have to put on it in the first month.

Loyalty 170

Loyalty Loyalty Programs Rewards Programs Social Media 170

InMoment XI

MAY 4, 2023

Equip your front line employees and customer service representatives (CSRs) with proper product, procedures, and communication for supporting customers in challenging situations Deepen their customer connections / distil a clearer voice of the customer Invest in your current employees to create future leaders If applicable, clarify expectations around (..)

Strategy 221

Strategy Customer Experience How To Loyalty Programs 221

GetFeedback

DECEMBER 21, 2018

30% of consumers are switch providers because they feel that there is no reward for loyalty. Customers enrolled in a loyalty program visit a company’s site 35% more frequently. ( Genesys ). CallMiner ). 37% of consumers want suppliers to apologize when the service is not satisfactory. CallMiner ). Accenture ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Lumoa

MAY 19, 2022

A Higher Price Premium Customers are willing to pay up to a 16% price premium across all industries when subjected to a great experience, and this statistic doesn’t factor in higher loyalty rates. Loyal customers can result in more referral sales and a higher loyalty program subscription rate.

Report 195

Report Ecommerce Retail Customer Satisfaction 195

Alida

FEBRUARY 22, 2017

Loyalty program software does something similar, tracking how much people spend with a company. Why then do the tools companies use to get closer to their customers focus on the number and size of transactions? Many systems, such as CRM, measures the number of transactions a customer has with a brand.

Customer relationships 180

Customer relationships CRM Customer Centricity Loyalty Programs 180