Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SmartKarrot

JULY 6, 2022

Additionally, collaborate with the customer to develop project plans and give them a clear product roadmap. Q 9: What is the best way to manage loyalty programs and customer feedback? A: As a chief customer officer, you are in charge of getting feedback and cultivating client loyalty.

Chief Customer Officer 10

Chief Customer Officer Self Service Roadmap Customer Success 10

SurveySensum

SEPTEMBER 7, 2023

So what should have been the right question to ask at this touchpoint? Since Net Promoter Score is a loyalty metric it is not the right question here. And each of them has a different approach when it comes to understanding and measuring overall customer satisfaction and loyalty. But measuring NPS is not enough.

NPS 52

NPS Survey Net Promoter Score Automotive 52

Retently

FEBRUARY 21, 2024

Understanding your marketing channels Having a clear understanding of your marketing channels is like having a roadmap to guide your marketing efforts. Providing specific answer options like: Promotional Videos Television Newspaper Billboard Podcast allows businesses to measure the effectiveness of specific advertising campaigns.

Survey 78

Survey Social Media Advertising Analysis 78

Thematic

JUNE 4, 2024

Quantify common issues, measure the impact on your metrics and pick up new issues you haven’t yet detected. Consider touchpoints like onboarding, renewals, loyalty programs, etc., Analytics provides the roadmap, but true transformation requires intent. Are these tied to specific points in the journey?

Customer Experience 62

Customer Experience Customer Journeys Effort Score Multi-Channel 62

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

ProProfs Chat

DECEMBER 17, 2021

This robust tool helps measure customer emotions and needs variations while offering a higher 90-day retention rate than the average mobile app. . Customer Loyalty and Retention . Product Roadmap . Related Read: How To Build A Customer Loyalty Program. Helps Build Effective Product Roadmap. Apptentive.

Tools 52

Tools Feedback Roadmap Survey 52

SurveySensum

NOVEMBER 6, 2023

NPS is a widely used metric for measuring customer loyalty and satisfaction. Reward Loyalty: Consider offering exclusive promotions, loyalty programs, or special offers to promoters as a token of your appreciation for their continued support. Identify touchpoints where improvements can be made.

NPS 52

NPS Feedback Effort Score Customer Journeys 52

Pointillist

MAY 23, 2018

Forrester defines customer journey analytics is “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.”. Measure the impact of customer behavior on KPIs (e.g.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58